São Paulo, December 2025 — On December 13th and 14th and 20th and 21st, Libresse lands on Ipanema Beach with an activation that promises to transform the consumer experience. In one of the most iconic settings of the Brazilian summer, the brand invites everyone to experience unique moments that combine well-being, engagement, and experimentation.
Libresse believes that those who menstruate deserve freedom, comfort, and care at all stages of life. And what better way to celebrate this than with memorable experiences? Over the course of two weekends, there will be three activation initiatives that reinforce awareness and promote spontaneous interaction.
- Free relaxing massages to renew energy and reinforce the brand’s focus on intimate, emotional, and physical care.
- Refreshing popsicles to create light and delicious memories, bringing Libresse even closer to its consumers.
- An Instagrammable space in the age of social media, the brand will offer a visually appealing environment to encourage photos and videos, increasing organic engagement and expanding the reach of the campaign on social networks.
“Experiences that expand the brand’s presence and generate impact. We want to invite consumers to be part of the Libresse community, which provides education and solutions for menstrual hygiene, sharing solid values in support of women,” comments Priscila Ramos, marketing manager for the brand.
And there’s more: for those who love exclusive gifts and to encourage immediate purchases and strengthen relationships with retailers, the brand will implement a special promotion in partnership with Venâncio drugstores.
Consumers who present a receipt for R$ 45.00 worth of Libresse products will be able to choose up to 4 exclusive gifts from the brand: a set of beach tennis rackets, a thermos, a bag organizer, and a cooler speaker.
The campaign connects activation, sell-out strategy, and experimentation, generating qualified traffic for retail and expanding the brand’s presence at the point of sale.
“Libresse in Ipanema is much more than an activation: it’s an invitation to experience freedom and self-care in style, to the rhythm of the Rio de Janeiro summer,” concludes Priscila Ramos.
