Pragmatic, driven, resolute, with a fire constantly burning around his beliefs—like an aura that, if caught on camera, would show you exactly who Luiz is. A creative who has never stopped bringing ideas with the earnestness of an absolute beginner.
As one of the most awarded creatives in the world, Luiz believes in the power of profoundly creative, simple and innovative ideas. He has put that belief into creating memorable campaigns for both local and global advertisers, helping to build iconic brands such as Havaianas, Audi, Volkswagen, WhatsApp, Mars, PepsiCo, Bayer, among others.
