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LIA 2026 Entertainment & Content, Cultural Catalyst; Sports; Production & Post, Music Video and Non-Traditional Winners Announced

Entertainment & Content, Cultural Catalyst; Sports; Production & Post, Music Video and Non-Traditional Winners and Finalists Announced

Roastbrief by Roastbrief
October 2, 2026
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LIA 2026 Entertainment & Content, Cultural Catalyst; Sports; Production & Post, Music Video and Non-Traditional Winners Announced
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ANOTHER ROUND OF WINNERS HITS THE TABLE

Another round of Winners & Finalists is revealed from Las Vegas, with four juries completing their deliberations across Entertainment & Content and Cultural Catalyst; Sports; Production & Post and Music Video; and Non-Traditional. Among them are the first-ever winners in Cultural Catalyst and Sports, two of LIA’s new categories for 2026, alongside the refreshed Entertainment & Content category.

Meanwhile, five more judging panels have begun their work across Creativity In PR, Health & Wellness, Pharma, Health & Wellness – Craft and Pharma – Craft and LIA Chinese Creativity. With more jury rooms now in motion, the next wave of Statues is already taking shape.

Entertainment & Content and Cultural Catalyst Winners and Finalists Announced

Led by Jury President Geoff Edwards, Managing Director, Creative at GALE, the Entertainment & Content and Cultural Catalyst jury has completed its deliberations and revealed this year’s Winners & Finalists.

Enhanced for 2026, Entertainment & Content recognizes storytelling that moves beyond traditional marketing into genuine entertainment, rewarding work that audiences choose to engage with on its own terms. The jury awarded a Grand LIA, three Gold, four Silver and four Bronze Statues, alongside nine Finalists.

The Grand LIA went to AlmapBBDO, São Paulo for “The Walk to the Walk of Fame,” created for Johnnie Walker.

New this year, Cultural Catalyst recognizes creativity that does more than reflect culture, rewarding work that sparks conversation, sets trends and becomes part of the cultural conversation itself. In its inaugural year, the jury awarded five Gold, two Silver and two Bronze Statues, plus two Finalists.

View All the Entertainment & Content and Cultural Catalyst Winners and Finalists

Sports Winners and Finalists Announced

LIA’s inaugural Sports jury, led by Jury President Shannon Washington, Chief Creative Officer and Managing Partner at 11 Ounces Brooklyn, has revealed the category’s first Winners & Finalists.

Introduced for 2026, Sports celebrates original, culturally aware creativity inspired by sport, recognizing work that harnesses its drama, emotion and ability to bring people together to create both brand and cultural impact. The jury awarded a Grand LIA, four Gold, seven Silver and nine Bronze Statues, alongside 15 Finalists.

The inaugural Grand LIA went to VML Poland, Warsaw for “Lucky Fan Index,” created for Wisła Kraków FC.

View All the Sports Winners and Finalists 

Production & Post and Music Video Winners and Finalists Announced

Led by Jury President Christiane Dressler, Managing Director/Executive Producer at Anorak Film Berlin, the Production & Post and Music Video jury has completed its deliberations and revealed this year’s Winners & Finalists.

Production & Post celebrates excellence in production values and craft across its specialist disciplines. This year, the jury awarded a Grand LIA, nine Gold, 15 Silver and 23 Bronze Statues, alongside 16 Finalists.The Grand LIA went to Ogilvy Bangkok for the series created for The Coca-Cola Company titled “Dentist” and “Cable Guy”.

Music Video recognizes short films and videos built around musical performance, imagery and dramatization to promote a song or brand. The jury awarded a Grand LIA, four Gold, one Silver and one Bronze Statues, plus two Finalists.

Rue Creative Studio, Paris earned the Grand LIA for “BZNS,” crafted for Mond.

View All the Production & Post and Music Video Winners and Finalists

Non-Traditional Winners and Finalists Announced

Under the leadership of Jury President Cristina Reina, Chief Creative Experience Officer at Droga5 New York and the Americas, the Non-Traditional jury has revealed this year’s Winners & Finalists.

Non-Traditional is reserved for ideas that resist conventional labels, rewarding category-defying work that breaks new ground through both thinking and execution. This year, the jury awarded a Grand LIA, 11 Gold, five Silver and 11 Bronze Statues, alongside five Finalists. 

The Grand LIA went to VML UK, London for “The KitKat Heist,” created for KitKat.

View All the Non-Traditional Winners and Finalists 

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