Lexus is reinventing its annual “December to Remember” campaign for 2023, taking a step beyond the iconic big red bow that has become synonymous with the brand. While the distinctive ribbon remains a central element, the luxury automaker is broadening the horizons of its family-friendly narrative in a series of new advertisements crafted by Team One.
Going beyond traditional platforms, Lexus is set to introduce an immersive digital experience on the massive 500,000 square-foot LED exterior of the Las Vegas Sphere. This ambitious move aims to captivate audiences with a visually stunning showcase that extends beyond the confines of conventional advertising.
Adding a contemporary touch to the campaign, Lexus has entered into a partnership with TikTok creator Sebastian Jern. Together, they are set to unfold a captivating series of miniature winter-scapes, featuring Lexus RXs adorned with the iconic red bows. This collaboration is poised to bring a fresh and engaging perspective to the campaign, tapping into the creativity of TikTok and leveraging the platform’s vast reach.
In this reimagined “December to Remember,” Lexus is not merely relying on the familiar symbolism of the red bow but is embracing a multi-faceted approach. The brand aims to create a memorable and immersive experience for its audience, combining the allure of luxury vehicles with innovative storytelling techniques across various mediums.
As the campaign unfolds, Lexus invites consumers to embark on a journey beyond expectations, exploring the magic of the season through a lens that goes beyond the iconic red bow. The collaboration with TikTok and the utilization of cutting-edge digital displays underscore Lexus’s commitment to staying at the forefront of creativity and innovation in the automotive advertising landscape. Get ready for a December to remember with Lexus.