Mumbai – playR, the globally recognized sports and lifestyle brand, has taken a dynamic step forward by joining hands with major quick commerce platforms – Blinkit, Zepto, Swiggy Instamart, and BigBasket. This strategic expansion ensures that top-quality sports wear and fitness gear is now just minutes away from your doorstep, bringing unmatched convenience to athletes and fitness enthusiasts across the country.
Speed Meets Performance – Anytime, Anywhere
With this move, playR is transforming how sports and lifestyle range of products is accessed—eliminating last-minute runs to the store and enabling spontaneous workouts and match-ready moments. Whether you’re on the field, at the gym, or simply living an active lifestyle, playR is now just a click away.
What’s Available on Quick Commerce Platforms?
A curated collection of bestsellers and performance essentials:
Apparel – T-shirts, jerseys, jackets, shorts, and tracksuits Sports Equipment – Cricket bats, balls, gloves, pads, yoga mats, etc. Accessories – Bags, sippers, caps, socks, and more
Ravi Kukreja, Founder of playR and Director at iCOREts Private Limited says, “Our mission has always been simple — put the player first. By entering the quick commerce ecosystem, we’re enabling athletes to access premium-quality gear instantly, in sync with today’s fast-paced lifestyles. Whether it’s Blinkit, Zepto, Swiggy Instamart, or BigBasket, we’re now where the player is — always ready to play. No more excuses”
playR’s IPL Legacy
Since its inception in 2022, playR has partnered with 7 out of 10 IPL teams. In 2025, playR continues its merchandise partnership with Chennai Super Kings and proudly adds Gujarat Titans and Sunrisers Hyderabad to its merchandise collaborations also available on Qcom’s— with more alliances in the pipeline.
Shop Anytime. Play Anytime.
Never miss a match or a workout again. With playR now on leading quick commerce platforms, high-performance sports gear is just a few taps away.
About playR : With the focus on “PLAYER FIRST” and with its slogan “LET’S PLAY”, playR strives to create “real” products — products that help make daily life healthier, more meaningful, and much more enjoyable. The products and services embody every ounce of their expertise and ideas. They are rooted in the mindset that sports are part of our daily life, part of our work, and even our way of life. The wide range of products includes apparel such as t-shirts, jerseys, jackets , shorts, tracksuits; equipment such as bats, balls, gloves, pads; mountain, city, hybrid and road bicycles; accessories such as bags, yoga mats, bottles, etc., as well as limited-edition items. They are currently bootstrapped and present in over 150 retail stores globally and on all leading ecommerce and Quick commerce sites apart from www.playR.in
Website : https://playR.in/
