Since late March, Unibet has become the sole online sports betting brand of the FDJ UNITED group. To establish Unibet’s new brand territory – an invitation to dive into the heart of the game and the emotions it stirs in each of us – agency la maison créative Justement has developed a campaign celebrating the universal values of sport.
“Let sport win you over”
As Unibet opens this new chapter, the brand is rallying players, bettors and the general public around the irresistible call of sport.
Sport has a unique power to bring people together. It takes hold of us, sometimes unexpectedly. A bouncing ball, an improvised pass, an instinctive gesture… and it begins. It’s this universal appeal that Unibet is celebrating with its new campaign.
When even robots are driven by sport
To bring this idea to life, la maison créative Justement dreamed up a spectacular film set in a retrofuturistic universe. In this perfectly ordered world, where
everything seems programmed, a simple ball disrupts the established order.
A pass, a control, a shot… and coding gives way to the joy of sport, the robots yielding to the lure of the ball and throwing themselves into an impromptu game – a visual metaphor for that contagious energy which transcends generations and cultures, directed by duo Dorian & Daniel (Wanda Productions).
Pascal Grégoire, President and Chief Creative Officer at la maison créative
Justement: “it is a great source of pride to support FDJ UNITED for the second consecutive year in establishing a brand territory. We wanted to create a spectacular and memorable campaign that celebrates the emotion and universality of sport.”
The campaign launched April 3 across TV, print and digital, in France.
