LERMA/, the independent, cross-cultural creative agency behind award-winning campaigns for The Home Depot, The Salvation Army and He Gets Us, today announced the hires of Josh Archer as SVP of Data and Jason Jeong as Executive Director, Data Solutions. Together, the longtime “data-duo” bring a proven track record of building and scaling advanced data and AI platforms for some of the world’s most iconic brands. This investment is just the latest step LERMA/ is taking to be the ultimate “two-for-one” agency: helping clients attract diverse growth audiences while deepening legacy customer loyalty, and doing so in an indie agency with holding company-level data, consulting, and analytics expertise
Archer joins from WPP’s VML, where he served as Vice President, Head of Analytics. There, he sold and led global data implementation and strategy for Coca-Cola, helped launch WPP’s first Adobe Target and Adobe Analytics specializations, and contributed to work recognized at Cannes Lions, including Coca-Cola’s 2024 Creative Brand of the Year and WPP’s 2025 Creative Brand of the Year.
Jeong also joins from WPP, bringing more than 15 years of digital experience, with expertise spanning the full lifecycle of data strategy — from web development and tag management to measurement, optimization, and personalization. His ability to bridge the technical and business sides of data has powered measurable growth for Fortune 500 brands across industries.
At LERMA/, Archer and Jeong will embed advanced analytics, AI, and real-time personalization into the agency’s creative offering, ensuring ideas reach the right audiences with maximum cultural and business impact. Their arrival signals yet another investment in LERMA/’s commitment to delivering the “two-for-one”.
“LERMA/ is a globally recognized creative powerhouse. The approach to treating individuals as humans instead of numbers with cross-cultural marketing aligns perfectly with the data and technology we have developed for real-time personalization,” says Archer
“We’re excited to come in alongside the incredible creative teams at LERMA/ and help them make sure that their work is in front of the right people, at the right time, in the right context,” added Jeong.
