Milan, May 26, 2026 – LePub, part of Publicis Groupe, today announces the appointment of Carmen Bistrian as Global Director of Creative Excellence & Awards and Alessandra Turra as Global Head of PR & Communications, two appointments that reflect the network’s continued commitment to invest in talent and capabilities that sharpen the work’s relevance and amplify its influence on a global scale.
Both appointments consolidate a leadership model built to meet the demands of constant, accelerating transformation through innovation, at a defining moment for the industry at large. Culture moves faster, audiences are more discerning, and expectations around brands continue to rise, with a clear shift towards greater refinement and premiumisation in how ideas are experienced. The distance between a brand’s creative ambition and its cultural relevance has never been more consequential, and the quality of the work and its effectiveness are inherently connected. At LePub, creative excellence and strategic communications operate in close alignment, with ideas held to the highest standard from inception and their impact engineered to travel, resonate and endure.
“We believe the brands that set the pace for the future are those that understand cultural currents before they emerge, combining creative vision with strategic clarity to act decisively,” states Bruno Bertelli, CEO & CCO LePub Worldwide. “Carmen and Alessandra bring a depth of expertise that further reinforces our position as a trusted partner to our clients, operating at the intersection of creative excellence, cultural authority, and business growth.”
Carmen Bistrian — Global Director of Creative Excellence & Awards
Bistrian joins LePub as Global Director of Creative Excellence & Awards, working alongside Bruno Bertelli and Global Chief Creative Officers Cristiana Boccassini and Mihnea Gheorghiu.
With a career spanning over fifteen years, she has consistently championed creativity as the driving force behind global networks and complex multi-market organizations. Having honed her craft at McCann
Worldgroup, she built and led the Creative Excellence program from regional to global scale, delivering one of the most decorated runs in the industry, including 9 consecutive Grand Prix, 2 Titanium Lions at Cannes Lions. From 2022, in her international role, she continued to raise the creative bar across the network. Most recently, she served as Interpublic Creative Excellence Advisor, ensuring creativity remained a top strategic priority across the group.
Combining strategic insight with cultural fluency, Bistrian has spent her career elevating ideas to their highest impact, believing that exceptional work is the product of deliberate, sustained creative ambition at every level of an agency.
“Creative excellence is a culture,” – says Carmen Bistrian. “I stepped into this role at LePub to help build that culture together with the amazing creative leadership team and champion creative work for our brave (and award winning) clients. I am proud to have joined one of the most creative agencies in the world, and my ambition will be to elevate our best work across the LePub global network in service of building our clients’ brands and businesses.”
Alessandra Turra — Global Head of PR & Communications
Alessandra Turra joins LePub as Global Head of PR & Communications reporting directly to Bruno Bertelli, CEO & CCO LePub Worldwide, leveraging extensive experience in PR and brand communications, grounded in fashion and editorial contexts across international markets.
Over nearly a decade at WWD, Turra became Fashion Editor, cultivating a sharp creative sensibility and a profound knowledge of how culture and image shape brand perception at the forefront of the industry. In 2021 she transitioned to the brand side, joining Aeffe Group as Global Head of Communications, a role she has held for over four years, leading communications strategy with global reach.
Her strength lies in connecting strategy and creativity without friction, leading multi-market teams toward ideas that travel, resonate, and drive measurable results. She designs storytelling ecosystems where earned media, digital amplification, and talent converge to build visibility and influence at scale.
“Communications today is about earning relevance in the moments that truly matter. LePub operates precisely where I believe the most compelling work takes shape, at the intersection of creativity, culture,
and business impact. I look forward to further amplifying this vision and ensuring it resonates with even greater influence globally.” – comments Alessandra Turra.
These appointments reaffirm LePub’s broader focus on strengthening a model where creative excellence, insights, innovation, and strategic communications work as one integrated system, elevating ideas and amplifying their stance across audiences, platforms, and markets.
