Luc Reso Janin directs ‘The Friendship Festival’ and ‘Painting Day’
LEGO is a world of endless possibilities but it can also be an opportunity for children to feel represented and seen, to be able to roleplay and create their own little avatars, a world in which reality and creativity come together without prejudice.
These new spots are for the Friends Range and are directed by Luc Reso Janin; he masterfully captures that concept with ‘The Friendship Festival’, dancing between children playing with LEGO and also come together to put on a festival. The LEGO builds reference what’s taking place in the real world. We see people from different backgrounds come together to celebrate with the message ‘Different Together’.
‘Painting Day’ also follows the same formula: we see kids of all backgrounds get together to decorate a treehouse of epic proportion. With images of them building a LEGO version it’s like we’re witnessing their ideas become realities.
CREDITS
DIRECTOR: Luc Reso Janin
DIRECTORS AGENT: The Visionaries
PRODUCED BY: Alex Davis, HighlyUnlikely
DIRECTOR OF PHOTOGRAPHY: Duarte Domingos
PRODUCTION DESIGNER: David Tutti
STYLIST: Claudia Soares
LINE PRODUCER: Carla Liziario
PRODUCTION MANAGER: Mehreen Ahmed
1ST ASSISTANT DIRECTOR: Jorge Costa
EDITOR: Laura Cairney-Keize
SOUND DESIGN: Martin Leitner
ORIGINAL MUSIC: Jean-Gabriel Becker
POST PRODUCTION: Stuart Fortune, Ark Studios Global
ONLINE EDITOR: James Littlemore
COLOURIST: Jack McGinity
SERVICE PRODUCTION COMPANY: Made in Lisbon Productions
UK CASTING: Zebedee Talent
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