19 November 2024. After a soft launch in 2023, and a year of research, testing and development, Legacy Taps have been installed alongside other beer taps in pubs and clubs across NSW. The dry taps are equipped with RFID technology, allowing patrons to thank their fallen veterans by buying them a symbolic beer with a simple tap of their phone or credit card. Each donation directly supports veterans’ families, providing them with crucial financial, social, and emotional assistance.
Launched on Remembrance Day (November 11), Australia’s memorial day to honour defence force members who have died in the line of duty since World War 1, Australians will now be able to find the taps in pubs and clubs year round.
Legacy and VML partnered with DIVISION and Director Harry Welsh to bring the campaign to life, creating films using real veterans and their heroic stories. The campaign captured the heart of the media with major news outlets reporting on The Legacy Tap as their primetime Remembrance Story.
Mitchell Watson, Director of Fundraising Marketing and Communications, Legacy Club Services said “The Legacy Tap modernises our fundraising approach, not just by digitising it, but tapping into a deep-rooted Australian behaviour: buying someone a beer to say thanks. These taps will serve as a constant reminder of our diggers, and support Legacy families while they’re at it.”
Jack Delmonte, VML Sydney Creative Director added, “We couldn’t be more excited to see the Legacy Tap finally make its way into pubs and clubs around the country. It’s been such a humbling experience meeting some of the families Legacy supports and hearing their stories. It’s the closest I’ve even been to real life superheroes. Buying them a beer to say thanks for their service is really the least we can do. These taps bridge the disconnect between honouring our veterans and providing them with real tangible support. They also make sure Remembrance Day isn’t just on the 11th of November, but everyday.”
