Left Field Labs has named key leadership promotions following four consecutive years of double-digit growth. Driven by an expanding suite of services, these leaders have been instrumental in delivering award-winning client work and spearheading internal evolutions that combine imagination and technology to create enduring business impact.
The promotions include:
Yann Caloghiris, the company’s inaugural chief experience officer — Leads Left Field Labs’ fastest-growing capability, experiential; behind award-winning experiences that make emerging technology real for Salesforce, Qualcomm, Meta, and Microsoft.
Kristana Fruci, SVP, business operations — Directs the firm’s largest business division, delivering a record-breaking year through strategic leadership, operational excellence, and sustainable growth.
Rich Foster, SVP, creative — The creative force behind Left Field Labs’ Google partnership, and shapes award-winning digital experiences and pioneering new approaches to AI, immersive storytelling, and product innovation.
Daniel Hirsch, SVP, technology — Sets the technical vision for Left Field Labs’ most ambitious digital experiences: back-to-back Google I/O digital event builds, including the 2025 Save The Date puzzle that earned a Shorty Award, Google’s first generative AI social campaign, and the Google Health launch.
Ian Lollar, VP, product engineering — Drives product development and embedded engineering across leading technology companies, including internal platforms in Google for over a decade. Oversaw the build of illumend, winner of a Globee Silver and Best of Category for AI-Native Transformation of a Legacy Product.
Josh Hill, SVP, client partnerships — Leads the firm’s fastest-growing business unit, driving new business wins and expanding strategic partnerships with global brands including Salesforce, Meta, Atlassian, and Amazon — delivering several experiential awards and long-term client relationships.
“For 18 years, we’ve built a reputation as the undisputed place to build what’s next, and these leaders embody that relentless, focused energy,” said Sarah Mehler, founder and CEO of Left Field Labs. “They’ve earned the deep trust of our partners that makes our most impactful work possible. Today’s promotions are both a celebration of their contributions and a commitment to our core strengths as we look to LFL’s next chapter.”
