LOS ANGELES, CA – December 8, 2025 – MADE BY ALL, a leading digital management and entertainment company representing the most influential creators shaping culture today, has launched MADE BY US, a social-first creative & cultural marketing studio that helps brands and traditional talent operate like creators to build lasting influence. MADE BY US blends creator-led insights with high-level storytelling, production, and social strategy, providing clients with the creative guidance and execution power needed to rethink how they connect with audiences online. The studio’s unique model offers to connect brands directly with MADE BY ALL creators as Creative Directors, integrating trusted cultural voices from day one to shape ideas with real insights.
MADE BY US launches with an initial client roster including Keurig Dr Pepper, Unreal Snacks, and OWM, a platform enabling creators and businesses to structure equity deals. The studio developed and executed creative for Keurig’s campaign for the new K-Mini Mate™ Coffeemaker, starring Anna Kendrick. For Unreal Snacks, MADE BY US oversaw the production of a social-first video campaign. The team also led production and execution of OWM’s social video campaign featuring MADE BY ALL client Hannah Stocking (Forbes Top Creator 2025), which resulted in an equity partnership for Stocking.
Founder and CEO Leanne Perice has tapped Disney and Tastemade veteran Nic Stanich to helm the new division as President, bringing more than a decade of experience building high-performing digital ecosystems and award-winning work surpassing two billion views. At Tastemade, Stanich oversaw global branded production, developing breakthrough campaigns across TikTok, YouTube, and streaming platforms. Prior to Tastemade, Stanich was Creative Director for Disney’s Freeform, where he launched the network’s TikTok and YouTube strategy for Gen Z audiences.
“Launching MADE BY US is a pivotal moment as we expand our creator economy expertise to more brands and traditional talent,” said MADE BY ALL founder and CEO Leanne Perice. “With MADE BY ALL, we’ve helped creators become household names by navigating the digital ecosystem with real cultural fluency. With MADE BY US, we’re giving brands that same playbook, empowering them to operate like creators, build influence, and grow community. We’re thrilled to have Nic Stanich, a proven leader who blends social virality with cinematic craft, leading the division.”
Perice, who continues to lead MADE BY ALL, maintains a high-impact client roster that includes Teyana Taylor, Dhar Mann, AdamW, Devon Rodriguez, Hannah Stocking, Haley Kalil, and more, collectively reaching an audience of over 1 billion across platforms. She represents five creators on the Forbes Top Creators 2025 list and clients featured in TIME’s Top 100 Creators. Her roster has led global campaigns with platforms including YouTube, Meta, Pinterest, and Amazon Studios, along with partnerships with State Farm, Old Spice, Victoria’s Secret, Hugo Boss, and Paramount.
For more information, visit www.madebyall.com
