Publicis’ Le Truc has mined probably the most outrageous true tales of spoilt friends in a brand new marketing campaign for 4 Seasons Motels, “Luxurious is our love language.”
Whether or not it’s a snowball struggle in your suite, a monogrammed steak and slippers, or only a pony delivered to your room – nothing is an excessive amount of hassle for the workers on the luxurious resort chain.
Marc Speichert, chief business officer at 4 Seasons, mentioned: “Luxurious Is Our Love Language is predicated on our perception that true luxurious shouldn’t be impersonal or inflexible– moderately, it’s about making a significant sense of belonging by means of acts of unscripted care and the easy magnificence of empathy.”
Andy Hen, Founding Companion and Chief Inventive Officer, Le Truc, mentioned: “Our function was to reimagine easy methods to convey 4 Seasons’ distinctive strategy to hospitality – in a contemporary trend, throwing apart the tropes of outdated luxurious… however in a completely sudden method.”
Publicis Groupe’s New York-based inventive collective is proving to be an attention-grabbing choice for shoppers, pulling collectively expertise from throughout the group and past: this marketing campaign was made with Starcom, Publicis Canada and CRM company Hawkeye Canada
It’s all introduced as “acts of unparalleled hospitality in motion” and should properly attraction to the highest 2%, however for everybody else it’s a enjoyable window on the lives of the wealthy and well-known.