Late Shift signs director Mikael Tyrsén for commercial representation, adding a filmmaker known for bringing out authentic, effortless performances from celebrity talent.
Tyrsén’s work blends polished visual craft with a tongue-in-cheek sensibility that makes performances feel natural rather than overworked. His ability to make talent feel at ease has made him a go-to for performance-driven content, particularly in campaigns where personality is the point.
Whether working with household names (Kim Kardashian, Jamie Lee Curtis, Tiffany Haddish, Wayne Brady, Dylan Efron, Lil Jon) or network talent (from Bravolebrities to ABC stars), Tyrsén has a knack for creating an environment where people can relax into themselves – giving the work an ease and confidence that feels real on screen.
His style pairs vibrant, elevated visuals with a strong instinct for comedy and rhythm, allowing brands and products to feel seamlessly integrated into talent-led worlds without losing authenticity.
Originally from Sweden and now based in Los Angeles, Tyrsén built his career through a mix of visual storytelling, technical problem-solving, and hands-on production experience. That range has made him equally comfortable crafting character moments and scaling ambitious productions.
“Mikael has that rare combination of taste, technical fluency, and an instinct for people,” said Late Shift co-founder and executive producer John Hollingsworth. “He knows how to create an environment where talent can relax and be themselves, which is a huge part of why the work feels so effortless. There’s also a sharpness to his sense of timing and visual polish that makes everything feel elevated without trying too hard.”
Tyrsén added: “I’ve always been drawn to work that feels alive – where talent feels comfortable enough to surprise you, and the process stays collaborative. Late Shift has a great instinct for that balance. They care about the craft, but they also know how to make ambitious work happen in a smart way. That felt like the right fit.”
Tyrsén’s portfolio includes work for brands including Volvo, Heineken, Wendy’s, Microsoft, Pfizer, Disney, Hulu, Bravo, NBC, and DoorDash.
