Vegas contains multitudes. It’s known as a destination for adventure. A sports capital of the world. A place to embrace your inner weirdo. A hub for business and fan conventions. One of the best places on the planet for food and live music…and lots more.
The dynamic mix of experiences that the destination offers sits at the heart of a new campaign from R&R Partners (the shop that created “What Happens in Vegas Stays in Vegas”) and The Las Vegas Convention and Visitors Authority (LVCVA), which rolls out across televisions in the US, UK and Mexico this week – starting with a prime slot during the Vegas Classic Kickoff between LSU and USC at Allegiant Stadium on 9/1.
Titled “Whatever You Go For, Go All Out,” the new :60 spot features cowboys, football fans, ravers, mascots and others as they each prep for a different “only-in-Vegas” experience.
The work marks the first major creative effort from R&R Partners since announcing the appointment of new Chief Creative Officer, Chuck Monn, who joined the company from Media Arts Lab earlier this year.
- It’s also the latest in a growing list of bold activations and efforts that R&R has helped the LVCVA to execute in recent years to attract a new and diverse mix of visitors.
- Recent examples of these outside-the-box efforts include:
- The recent first-of-it’s kind sponsorship by the LVCVA of Every Las Vegas Aces Player on the Active Roster
- A multi-year effort to transform Las Vegas into the Sports Capital of the World by helping clear the way for the Raiders franchise and bringing Bringing F1 and the Las Vegas Grand Prix to the city.
- The Super Bowl and Excessive Celebration
About the LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with positioning Southern Nevada as the undisputed global destination for leisure and business travel and operates the 4.6 million square-foot Las Vegas Convention Center (LVCC). With nearly 151,000 hotel rooms and more than 15 million square feet of meeting and exhibit space in Las Vegas, the LVCVA’s mission centers on attracting visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed, and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.lvcva.com, www.visitlasvegas.com or www.vegasmeansbusiness.com.
About R&R Partners
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When we partner, your problems are our problems. And we do anything it takes to turn them into revolutions.
