This fall, Lands’ End is stepping into Game Day season as its unofficial outfitter, bringing timeless essentials and solutions to every part of the experience – from what you wear and carry to where you gather. Because Game Day isn’t defined by what happens on the field, but by the rituals surrounding it. From the brand’s heritage Rugby Shirt and iconic Canvas Pocket Tote to its new take on the clear stadium bag, Lands’ End has everything you need to show up for Game Day.
Game Day, Made Personal: Introducing the Clear Pocket Tote
For the first time, Lands’ End is bringing its “perfect tote formula” to the stadium bag. Inspired by the Canvas Pocket Tote that made the brand a viral favorite, the new Lands’ End Clear Pocket Tote keeps essentials visible, organized and easy to grab, with an open-top design, snap closure and front pocket for added storage.
Sized to fit most standard stadium bag guidelines*, the Clear Pocket Tote can be personalized with embroidered initials, your name, favorite team – or even a spirited Game Day phrase. Shop the new Clear Pocket Tote ($49.95) now at LandsEnd.com, with the option to add a versatile Adjustable Crossbody Strap ($24.95).
*Be sure to check your venue’s carry-in bag size requirements, as specifications can vary by location.
The Tote Tailgate Tour with Graduate by Hilton
This September, Lands’ End will go beyond the stadium and into the heart of college football culture through a multi-city partnership with Graduate by Hilton across three iconic college to wns: Bloomington, Indiana; Ann Arbor, Michigan; and Oxford, Mississippi. Bringing together passionate fan bases across the Big Ten and SEC, the partnership puts Lands’ End at the center of the traditions, gatherings and experiences that make Game Day more than just what happens on the field.
The Tote Tailgate Tour will bring Lands’ End’s spirit to life through curated on-site experiences with Graduate by Hilton, including Poindexter Coffee Shop take overs (with complimentary coffee for guests), customization station, and collegiate-inspired product displays to preview essentials in each school’s signature colorways. Guests can personalize a complimentary Canvas or Clear Pocket Tote, while supplies last, to make it tote-ally their own with embroidery, bag charms and preview selection of Game Day essentials from Lands’ End, including Rugby Shirts in fall colors, Tote Charms and other game day must haves.
- Indiana University | September 4: Fans can stop by the Graduate by Hilton Bloomington location for a Game Day coffee shop takeover from 9am to 1pm, featuring a customization experience for guests to receive a complimentary coffee and Lands’ End tote with SMS sign up. Personalize your tote with embroidery and bag charms, plus check out a curated collection of Game Day-ready essentials.
- University of Michigan | September 11: The tour continues at Graduate by Hilton Ann Arbor from 10 am to 2 pm, where fans can receive complimentary coffee and Lands’ End
tote with SMS sign-up. Personalize your tote with embroidery and bag charms, plus check out a curated collection of Game Day-ready essentials. - Ole Miss | September 18: The tour wraps in Oxford at Graduate by Hilton from 8:30 am to 12:30 pm, bringing the same Game Day experience to fans with a Lands’ End coffee shop
takeover including complimentary coffee and a Lands’ End tote with SMS sign-up.
- Fall Outfitting: Wardrobe Solutions for the Whole Family
- Game Day may be the kickoff, but Lands’ End has fall covered long after the final whistle. From collegiate-inspired Rugby Shirts and customizable Canvas Pocket Totes to versatile layers, comfortable bottoms and lightweight outerwear, the brand offers wardrobe solutions for the whole family and every kind of fall day.
- Designed for the season’s in-between weather, these everyday essentials make it easy to layer up for football weekends, school drop-offs, campus days and everything in between. Shop the full collection now at LandsEnd.com and follow @landsend on social for Game Day style inspiration.
