New York, New York (July 14, 2026) – LANDIA, a global, award-winning production company with seven dynamic offices, has announced its new service arm, Future Lovers, with a footprint across seven countries: Argentina, Uruguay, Mexico, Chile, Colombia, Spain, and Brazil.
Future Lovers marks a strategic expansion into end-to-end production services, combining LANDIA’s global infrastructure with a philosophy rooted in creative partnership. Built as a response to increasingly transactional production models, the division positions itself around collaboration, creative alignment, and a personalized approach. Bolstered by LANDIA’s established production ecosystems and scale across multiple territories, Future Lovers enters the market with both credibility and conviction, representing a return to craft, care, and connection in an efficiency-driven industry.
At the helm is Global Managing Director Pía Suárez, who works alongside Managing Partner Thomas Amoedo, also MP at LANDIA. Suárez previously co-founded and ran one of Argentina’s most respected service production companies and is known for connecting with clients, listening deeply, and adapting quickly. She brings more than two decades of experience collaborating with top-tier agencies, award-winning directors, and production companies across Latin America, Europe, and the United States, continuing a career defined by creative vision, entrepreneurship, and a human-centered approach. With Suárez’s leadership and LANDIA’s global foundation, the company aims to redefine what modern production partnerships can look like.
Future Lovers is boutique by design, a production force built on 25 years of knowing both sides of the table: the creative and the logistical, the vision and the execution. Built for productions others find daunting, it brings location and casting depth, crews and infrastructure, fiscal incentives, and on-the-ground judgment to turn a complex shoot from impossible to inevitable. It operates across the most creatively and logistically compelling territories in Latin America and Europe, each with its own range of landscapes, world-class crews, and competitive advantages for international production. Whether it’s Argentina, Uruguay, Mexico, Chile, Colombia, Spain, or Brazil, each market brings something distinct. The result is a pan-regional network built to flex to the creative brief.
“We sometimes forget why we fell in love with making things,” says Suárez. “We’re bringing connection and innovation back to production. We use the most intelligent tools in the world so we can be more human, not less. That’s the whole idea. We understand both sides of the table because we come from the inside. It’s about putting your hands on the project rather than managing it from a distance; about production as a relationship, a dance between partners.”
Amoedo added, “At a time of constant change and uncertainty, we believe collaboration is more valuable than ever. Our ambition is for Future Lovers to become a platform for long-term creative partnerships that extend far beyond any single production.”
Backed by LANDIA’s production ecosystem, Future Lovers enters the market with both philosophical ambition and genuine firepower. Its identity, developed with designer Guy Featherstone and creative studio Hugo & Dean, carries the same sensibility: minimal, considered, and quietly confident. It is a destination for talent, for ideas, and for the kind of work that sets a new bar. A place where creativity is taken seriously, and production is treated as a creative act in itself.
Future Lovers’ first shoot was for “Street of Dreams,” the first glimpse of music from U2’s forthcoming studio album, which unfolded across the greater Mexico City area. It was a production of rare complexity, requiring the coordination of live performances on a moving stage through the streets of one of the world’s largest cities, managing the scale of spontaneous crowds, navigating six days of locations across a megalopolis, and doing all of it in service of a vision that had to look effortless.
The music video was directed by CLIQUA (Mexican-American directing duo Pasqual Gutiérrez and Raúl “RJ” Sanchez) and produced by Somesuch & Co, London. Released on July 7, the video acts as an anchor for a wider-reaching campaign, all of which is sponsored by Bank of America. The campaign’s umbrella includes the Street Dreams World Cup, a youth tournament held in Mexico with 20 participating countries, and the short film, Street of Dreams, which brings together Sir David Beckham and U2’s new song to highlight how support, belief, and sport can alter a young person’s future for the better.
“Future Lovers was born from the simple belief that the best work comes from meaningful collaboration with exceptional talent,” said Amoedo. “For many years, through our work at LANDIA, we have represented directors in our market while partnering with production companies around the world that represented the very same filmmakers in theirs. Whenever they brought a project to us, we weren’t simply providing production services; we were all working toward the same goal: protecting the director’s vision, creating the best possible work, and helping build a long-term career. That shared commitment transformed every project into something far more meaningful than a transactional relationship. That experience inspired us to create Future Lovers: a boutique home for directors whose work we genuinely admire and whose careers we want to help grow. A place where collaboration isn’t just about making a film, it’s about building something lasting together.”
