BOULDER, CO (April 7, 2025) — L.A.B. Golf, the innovative putter brand known for shaking up the golf industry and ad agency partner TDA Boulder, have found a way to help golf fans prioritize what really matters during season’s first Major: watching golf.
Timed to coincide with the season’s first Major (April 10-13, 2025), the “Self-Improvement Business Summit” is a faux business seminar designed to fill your calendar with fake meetings. The initiative is built around a user-friendly website that allows users to “sign up” for completely fabricated sessions, automatically blocking out their calendar schedules so they can tune in to the season’s first Major without distraction. L.A.B. Golf is giving fans a simple yet genius solution to avoid unwanted meetings and carve out uninterrupted time to enjoy the tournament.
Visit website here: Self Improvement Business Summit
Sam Hahn, CEO of L.A.B. Golf, stated, “Until the federal government considers this week a federal holiday, L.A.B. Golf has your back.”
“Golfers know the season’s first Major isn’t just another tournament, it’s a sacred time of year,” said Jonathan Schoenberg, Co-Owner & Executive Creative Director at TDA Boulder. “At L.A.B. Golf, they believe in making the game more enjoyable in every way possible. That includes making sure as many people as possible can enjoy as much coverage, or time, experiencing this special competition.”
Developed by TDA Boulder, the campaign features a series of social and video assets that invite golfers to “attend” the Summit. The website makes it easy to customize and share meetings, giving participants an alibi to keep their focus where it belongs, on Augusta.
L.A.B. Golf has made waves in the golf world by challenging convention and developing putters that radically improve performance. Under Sam Hahn’s leadership, the brand has experienced nearly 18,000% growth since 2018, cementing itself as a disruptive force in putting technology. The Self Improvement Business Summit is just the latest example of L.A.B. Golf’s commitment to making the game better and more enjoyable for players everywhere.
About L.A.B. Golf
Putting doesn’t have to be complicated. L.A.B. Golf believes in simplifying the game with Zero Torque putters that make it easier for golfers to perform at their best. With groundbreaking technology and a commitment to innovation, L.A.B. Golf is inspiring a new generation of confident putters. For more information on L.A.B. Golf, visit labgolf.com.
About TDA Boulder:
TDA Boulder is an independent creative agency based in Boulder, Colorado, known for its bold, strategic, and unconventional approach to brand building. With a passion for storytelling and creative problem-solving, TDA Boulder partners with brands to develop impactful campaigns that resonate with audiences. The agency’s client roster spans industries, including pet care, food and beverage, and lifestyle brands, consistently delivering innovative work that drives results. . Learn more at www.tdaboulder.com.
