Courage and KFC just dropped their newest campaign yesterday : Kyle F*cking Connor.
For years, fans have affectionately referred to Connor as “Kyle F*cking Connor” or should I say KFC. Courage saw an opportunity within KFC’s Jets sponsorship to tap into something no other QSR NHL sponsor can claim: its name.
This idea works by leveraging cultural relevance, inserting KFC into an existing fan conversation and playfully shifting its meaning, ultimately staying true to how Jets fans already see both Connor and the brand.
From a creative standpoint, the ad features Kyle Connor in the iconic Colonel Sanders suit: dressed in all white with a bolo tie. Helping introduce the all new Kyle F Connor Meal in a way that’s both subtle and unmistakable.
This simple concept capitalizes on the KFC x KFC word play in an authentic and ownable way to allow the brand to continue showing up in sports culture maintaining relevance and surprise. Keeping KFC in the centre of fan conversations.
TV / OLV CREDITS Agency / Courage Inc. Founder + CCO: Dhaval Bhatt Founder + CCO: Joel Holtby Partner + CSO: Tom Kenny Partner + President: Niki Sahni Partner + Executive Producer: Clair Galea Partner + ECD: Marilou Aubin Partner + ECD: Maxime Sauté Randy Stein: Executive Creative Director Hemal Dhanjee: Creative Director, Copy Steve Ierullo: Creative Director, Art Zac Smith: Senior Copywriter Raha Bakhtiari: Art Director Marc-André Lafrance: Copywriter, FR Alex Karayannides: Group Account Director Kyron Sobers: Account Director Nick Lepp: Account Supervisor Yasmin Ansari: Account Executive Natalia Banoub: Director, PR Valerie Mettias: PR Coordinator Veronica Coles: Producer Derek Mollenhauer: Strategy Director Tanvi Swar: Strategy Director Sydney Hill: Senior Strategist
Production / Partners Gigi Realini: President / Executive Producer Martin Werner: Director Neil Bartley: Line Producer Nikolaj Brüel: DOP Nicole Young: Food Stylist Mann Casting: Casting House
Editorial / Courage Inc. Adrian Ryan: Editor Parker Wales: Assistant Editor
Colour / BaconX Sam Gilling: Senior Colourist Zara Bækkelund: Colour Producer
VFX & Online / Alter Ego Joel Osis: Lead VFX Artist Alex Boothby: VFX Artist Nupur Baria: VFX Assistant Andrew Tavares: Senior Producer Hilda Pereira: Executive Producer
Audio / Vapor Creative Director: Brendan Quinn Producer / Head of Production: Kat Stewart Head Engineer: Julian Rudd Sound Designer: Kevin Chamberlain French Direction: Luc Campeau
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