Leading Australian ad tech company Cartelux has appointed Kristin Harder, Audi’s former global head of media manager, as their global head of strategy and partnerships.
The role will see Kristin steer the strategic direction of the company, launch marketing initiatives, and grow the business’ global partnership networks.
Harder joins from Audi, where during her nine-year tenure she managed marketing communication, events & sponsorship for China. Harder’s career grew to incorporate global marketing responsibilities when she became Global Head of Sales Media, before taking on global media responsibilities.
“Cartelux is targeting a long-standing pain point within global campaign management by integrating retail networks seamlessly into the campaign and media buying process.” said Harder.
“Kristin’s global experience, understanding of the most complex automotive retail environment, combined with her global marketing and media background is a perfect fit for the company. I am delighted to have her on board to grow the business together,” said Cartelux founder and chief executive Officer Josh Williams.
The appointment comes at a time of rapid global growth for the business following client activations in Thailand, India, Australia, Switzerland, Spain, and Germany.
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