Who could imagine a true Santa Claus invasion? That’s exactly what happened this Friday, the 12th, when Krispy Kreme, in partnership with Ampfy, staged the special activation “Every Santa Deserves a Break.” The store located at Avenida Presidente Juscelino Kubitschek, 1,065, in São Paulo, was transformed into the official rest stop for Santa Clauses.
During the activation, any customer who arrived wearing a Christmas accessory or outfit — from a simple Santa hat to a full costume — received an iconic Original Glazed® doughnut.
The idea was to create a lighthearted and fun moment amid the intense pace of the year-end season, inviting the public to get into the holiday spirit in a relaxed and delicious way.
“Krispy Kreme believes in the power of turning simple moments into special experiences. It was amazing to offer a break in the routine of Santa Clauses — and our customers as well — making the day even sweeter,” said Cristiane Berna, Marketing Director of Krispy Kreme Brazil.
“Our goal with this activation was to bring the brand closer to people through a fun and accessible experience. Everyone has seen a line to meet Santa, but a line of Santas could only have one reason: Krispy Kreme. Activations like this spark organic conversation and place the brand right at the heart of the festive season,” added Andrea Siqueira, Partner and CCO at Ampfy.
