This weekend at the University of Arizona, Kotex brought the Rush Rally to life with a luxury Kotex VIP Lounge on Greek Row, giving PNMs a much-needed space to refresh, recharge and take a break from the heat and intensity of recruitment.
Kotex created a comfortable space for PNMs to take a bathroom break, freshen up and navigate Rush with confidence. The experience included:
- Private restrooms
- “Glow & Go” station fully equipped for DIY touch-ups with cosmetics, haircare, skincare and more
- “Flowbar” station for expert recommendations with Kotex period products
- Selfie-ready mirrors for sharing the moment
- Campus creators and brand ambassadors on-site to guide PNMs through a quick and seamless journey of resting and refreshing
The response to the Kotex Rush Rally reinforced the value of showing up for students during key moments on campus. From providing a convenient place to escape the Arizona heat to creating a memorable brand experience during recruitment, Kotex addressed a real need while celebrating the excitement of Rush Week.
On a national scale, Kotex is giving PNMs nationwide another way to show up for their new sisters, offering nearly one million pads and liners for sorority houses. PNMs can show their coveted bid card to unlock a share of the products for their house, helping put a year’s supply of period protection in the hands of sorority sisters nationwide.
