London, Thursday 21st May 2026: Kopparberg is today launching a new campaign, ‘Bring Me Sunshine’, developed by the brand’s lead creative and brand strategy agency Neverland. In a move away from the normal summer cliché of blue skies, beaches and pools seen in the drinks category, Kopparberg is bringing a new meaning of sunshine to life for Gen Z focused on something more distinctive, human and culturally alive.
‘Bring Me Sunshine’ taps into the conflict that sees the highly expressive and creative nature of Gen-Z, surrounded by increasingly similar trends, rituals and choices. Rooted in the insight that many Gen Z feel expected to follow these trends, even down to what they order at the bar, ‘Bring Me Sunshine’ shows Gen Z there is an alternative. The line and campaign challenges this conformity by celebrating those who express themselves freely and bring a sense of originality and positivity to everyday life.
The launch of the new campaign is starting by incorporating this new line and attitude directly onto millions of Kopparberg’s bottles, cans and packs. The brand will be permanently updating their bottle caps to have Bring Me Sunshine across them, and the brand’s cans and multi-packs have been updated to include this new celebration of originality.
The campaign is being launched in comms by an integrated campaign featuring a 2000’s music video inspired film shot on location across directed by Scottie Cameron of Iconoclast. The film features a cameo from DJ and creator Dom Whiting, known for his “drum and bass on a bike” rides, and is st to an track by Joy Anonymous, co-produced by Fred Again.., which is being released in parallel with the campaign. The film ends on one of Kopparberg’s new bottle caps flying into the air, the film and cut downs of it will run across TV, BVOD, social channels and in game advertising.
The sunshine in a bottle idea is being brough into OOH, social and digital platforms with product and flavour led creative which sees macro images of bubbles forming the shapes of each fruit flavour. The ‘Bring Me Sunshine’ line features behind or above the products bringing a burst of sunshine to the products and liquid. These executions will promote some of the brand’s best-selling and most iconic products including Kopparberg Crisp Apple, Kopparberg Mixed Fruit and Kopparberg Alcohol-Free Strawberry and Lime.
The campaign will be supported by on and off-trade activations across summer including a competition which gives consumers the chance to be given some literal sunshine by offering winners a trip to Malta.
Rob Slavensen, Head of Marketing at Kopparberg said: “‘Bring Me Sunshine’ is about moving away from the polished version of summer that dominates our category and focusing on something that feels more real. For us, sunshine is the people who bring energy, originality and positivity to the world around them. We’ve captured that idea in a way that works everywhere from our bottle cap through to our latest film and OOH work.”
Lloyd Daniel, Creative Director at Neverland said: “Sunshine is an attitude. The people (and the work) that bring it always light up a room.”
Media for the campaign has been planned and booked by the7stars.
