WARSAW, PL – November 2025 – Gaming and hunger don’t mix but they do collide. In a world where every second can mean the difference between victory and defeat, food rarely stands a chance. That’s why Knorr®, one of the world’s most loved food brands, is stepping into gaming culture with a bold new creation: the Knorr® Gaming Rig; the world’s first PC that cooks food while you play.
Developed as part of Knorr®’s continued leadership in food innovation, the Knorr® Gaming Rig marks the brand’s bold entry into gaming, bringing its expertise in smart, convenient meal solutions into a new cultural arena. Developed in collaboration with YouTube Engineer James Bruton, the AI-powered machine syncs with gameplay to detect the perfect pause moment, automatically preparing a Knorr® Pasta Pot when players have a natural break – turning downtime into dinner.
“Knorr® challenged me to bring their five-minute meal promise to life for gamers” said James Bruton, the engineer behind the Knorr® Gaming Rig. “but I knew no gamer was going to sacrifice their game time for meal prep, so I built a PC that syncs mealtime perfectly with playtime, using an integrated water heating system and live gameplay data to have the Knorr® Pasta Pot ready right when a gamer hits downtime. It’s a physical reminder to gamers that great meals don’t have to wait for game over.”
Built to capture gaming’s most universal tension, time, the Rig shows how Knorr® takes the prep out of mealtime, so gamers can recharge effortlessly between matches. Because with Knorr® Pasta Pots, a hot, satisfying meal is ready in just five minutes perfectly timed for the breaks every gamer already takes.
“At Knorr, we believe there is always a way to cook up a delicious meal. Just like hacks can help you win games, they can help you cook as well,” said Niek de Rooij Global Brand Lead at Knorr®. “The Knorr Gaming Rig proves that in an unexpected way. And with a mouthwatering, hot meal always within reach, you can truly maxx your game.”
Working with Polish gaming creator Kaluch, Knorr® is bringing the Rig to life through creator-led content and playful social challenges that invite gamers to rethink how they recharge – from timing their Knorr® Pasta Pots to hacking their own “snack setup”. The collaboration positions Knorr® as the ultimate gaming companion: fuelling players with maximum flavour and minimal effort.
Available at leading Polish Retailers including Żabka, Biedronka, Carrefour, and Lidl, Knorr’s Pasta Pot range and gaming-themed ‘Gramen’ Noodles make it easy for gamers to enjoy quick, flavourful meals that keep them powered up between matches.
With the Knorr® Gaming Rig, Knorr® isn’t just joining gaming culture, it’s hacking it; proving that great taste and convenience can power players through any challenge, on-screen or off.
