Knorr Canada cooks up the first-ever meals made with music in partnership with DJ duo Loud Luxury

TORONTO, Sept. 17, 2024 – Knorr is taking listening to music while cooking to the next level. The bouillon brand is opening the doors to  The Bouillon Room, taking over popular Toronto listening lounge Sounds Good for one night only on September 26. In collaboration with Canadian DJ duo Loud Luxury and head chef of Toronto restaurant R&D, Chef Eric Chong, guests will witness firsthand as the changing tempos and beats power a cooktop to create the first-ever meals made with music that guests will get to enjoy themselves.  

“Cooking and music go hand in hand to remix a routine practice into a more enjoyable experience,” says Maya Atallah, Associate Marketing Director for Knorr Canada. “We’ve launched The Bouillon Room to inspire Canadians to get back in the kitchen and cook delicious, nutritious, and affordable meals. Knorr wants to demonstrate how the convenience of our bouillon cubes combined with the fusion of culinary creativity and great beats can remix mealtimes, bringing this everyday mundane task to a whole new level.”

The event takes inspiration from the popular Boiler Room concept, which famously blurs the boundary between performer and audience by merging a live DJ set with a visual broadcast and creating an immersive musical experience for all to tune in to enjoy.  Tickets will be available free of charge on the Knorr website at www.knorr.ca/thebouillonroom. Canadians unable to join the event in person can catch all the action and join the party live on Instagram Live @KnorrCA. 

As part of the performance, guests will be able to savour the first-ever dishes cooked with music, made by Chef Eric Chong. The Toronto chef will use Knorr’s flavour-packed bouillon cubes to remix a popular fast-food classic – Lemon Pepper Chicken Wings – into three nutritious, delicious, and culturally diverse meals including Lemon Pepper Jerk Chicken and Lemon Pepper Chicken Baos.

Each of the meals made at the event will include the not-so-secret flavour hack for making homemade dishes delicious: Knorr bouillon cubes. Available in three different flavours – chicken, beef, and vegetable – Knorr bouillon cubes add a depth of flavour and versatility to dishes that’s unmatched by other platforms, making them an important kitchen staple for every home cook.  For inspiration to remix your mealtime, visit the Knorr website here.