Paris, April 8, 2024. – Hair loss can sometimes be a cause for (serious) concern… But fortunately for us, there’s no need to resort to desperate decisions to remedy it.
Klorane, the leading pharmacy hair care brand, tackles this very issue in an original and humorous way in its latest offbeat campaign, produced in partnership with agency The Pill by Creapills.
Klorane is inviting us to put the issue of hair loss into perspective with two crazy, 100% absurd films. Viewers will discover an original concept: a man and a woman give their hair a workout to strengthen it and maintain its vitality. Desperate situations call for desperate and hilarious reactions!
Behind this creative initiative lies a formidable and effective way of promoting the strengthening Shampoo and the Anti-Hair Loss Serum from Klorane’s anti-hair loss range with Quinine and Organic Edelweiss. The effectiveness of these two products is well established: Klorane’s anti-hair loss shampoo reduces hair loss by 60%* , while the anti
Klorane – “Strengthen your hair” from The Pill on Vimeo.
