Timed to coincide with International Breakup Day (December 11), Kleenex has launched the KleenEX: The Breakup Calculator, a digital tool designed to help consumers navigate the emotional aftermath of a breakup.
For 100 years, Kleenex has comforted people in their most raw, human, and vulnerable moments. Now, Kleenex is stepping in to help those navigate heartbreak – no matter how many tissues it takes! Leveraging the Amazon Ads ecosystem, the KleenEX: The Breakup Calculator offers users an approximate timeline for getting over their ex, along with personalized recommendations to help move on from heartbreak. These include:
- An estimate for how many Kleenex® tissues a broken heart might need
- Amazon “ex-tras” such as curated songs, movies, books and podcast recommendations – all available at Amazon to help ease the healing process.
Now live, consumers can visit KleenexBreakup.com to enter a few details about their relationship and receive a personalized breakup recovery plan. For more information on how the KleenEX: The Breakup Calculator works, please see the instructions below:
- How it Works
- Visit KleenexBreakup.com on mobile or laptop
- Enter your break-up details
- Receive a personalized timeline, savings on Kleenex® tissues and content recommendations redeemable at Amazon
