With the holiday season here, those “Limited access to my emails” “Will respond upon my return” replies are flooding inboxes again. So, I thought you’d enjoy learning about this new initiative, KitKat has created Auto Reply Breaks, a fun (sometimes sarcastic) twist on OOO messages. Employees going on holidays can download this customised OOO email from here- KitKat Out Of Office Campaign | Nestle Family and send a redeemable KitKat to the recipient stuck at their desk.
It’s a clever take on workplace culture, but it’s also an example of how brands are stepping into unexpected spaces to remain relatable. Keeping branding fresh and impactful without resorting to overdone holiday clichés? Is this a sign that even the smallest workplace rituals can be a creative touchpoint for brands?
