TORONTO [January 22, 2024] — The advertising industry is at a critical crossroads. Fragmented solutions, siloed operations, and a relentless focus on efficiency have left agencies struggling to deliver campaigns that truly connect. King Ursa is boldly redefining the model, seamlessly integrating AI technology with human creativity to bridge the gap between media and creative.
This isn’t just a reunion of creative and media—it’s about creating a revolution in advertising.
King Ursa’s vision goes beyond just optimization. By embedding AI throughout the process, from strategy to execution, the agency is delivering smarter, more impactful campaigns that unify data, media, and creative expertise. Unlike models that prioritise efficiency over effectiveness, King Ursa focuses on actionable insights that inform creative development and align with media strategies, ensuring campaigns resonate deeply with audiences and drive measurable results.
It was this transformative vision that attracted industry veteran Christopher Law, who now joins King Ursa as Partner, Co-CEO. With over 25 years of leadership at the intersection of digital media, sales, and marketing, Christopher has a proven track record of redefining how brands connect with audiences. Most recently, he founded Media Pulse, Canada’s first exclusive Connected TV advertising marketplace, where he delivered measurable, high-impact strategies for brands while empowering publishers to monetize their inventory.
“King Ursa is redefining what the future of advertising looks like,” Christopher shared. “Their ability to integrate technology and creativity to deliver truly unified, outcome-driven solutions is exactly what the industry needs. I’m thrilled to join this exceptional team and help supercharge their mission to empower brands and deliver breakthrough results.”
With Christopher’s expertise in building transformative media models and leveraging data for impactful storytelling, King Ursa is poised to accelerate its revolutionary approach. The agency’s latest announced wins are a testament to this, showcasing its ability to turn fragmented data into cohesive campaigns that rise above indistinct, low-value content.
As King Ursa celebrates its 11th anniversary in the new year, it will unveil a bold new USP and agency branding to reflect its commitment to driving the industry forward. “This milestone isn’t just a celebration of our past—it’s a statement about our future,” said Paulo Salomao, Founder, Co-CEO of King Ursa. “We’re not just responding to changes in the industry; we want to lead them.”
By combining media and creative expertise with AI-driven innovation, King Ursa offers clients more than campaigns—it offers a vision for the future of brand storytelling. For clients looking to rise above the indistinct, King Ursa delivers a truly transformative partnership.
