King Living has named UM Australia as its new global media agency, with the transition set to be completed by February 24. This strategic partnership aims to unify and elevate King Living’s media operations worldwide, ensuring cohesive and impactful communication across all markets.
Operating from its Sydney office, UM Australia will serve as the central hub for King Living’s media strategies. The agency will leverage its extensive global network to collaborate with regional teams, tailoring campaigns to incorporate cultural nuances and market-specific needs.
“We are thrilled to partner with UM Australia as our global media agency,” said Anna Howarth, Chief Marketing Officer at King Living. “Their strategic counsel, research expertise, and collaborative global network will enable us to deliver unified yet locally resonant campaigns. This appointment marks a pivotal step in driving our brand’s growth and deepening our connection with customers worldwide.”
UM Australia, renowned for its data-driven and customer-centric approach, is well-equipped to support King Living’s global ambitions. “Our commitment to innovative solutions and local market understanding will help King Living achieve their objectives,” said Anathea Ruys, CEO at UM Australia. “We’re excited to bring their vision to life through impactful, results-oriented media strategies that resonate with diverse audiences worldwide.”
King Living also expressed gratitude to Noisy Beast, its media agency partner for the ANZ region over the past six years. During this time, Noisy Beast played a key role in shaping successful campaigns and driving exceptional results.
“We are deeply thankful to Noisy Beast for their contributions to King Living,” added Howarth. “Their dedication, agility, and understanding of our brand have been instrumental in our growth. We sincerely value the foundation they have helped us build.”
As King Living transitions to this new chapter with UM Australia, the company acknowledges the strong legacy left by Noisy Beast and looks forward to building on it to achieve even greater success.
