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Kinder Joy® and Kinder® Chocolate Pair with DC and Funko for New Limited-Edition Collections

Ferrero's chocolate brands launch 16 new Funko toys and trading cards for Batman, Superman, The Joker and more!

Roastbrief by Roastbrief
February 13, 2025
in Brands, Campaign, Creativity, Marketing
Reading Time: 3 mins read
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Kinder Joy® and Kinder® Chocolate Pair with DC and Funko for New Limited-Edition Collections

Kinder Joy Limited-Edition DC Funko POP! Eggs

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PARSIPPANY, N.J., Feb. 13, 2025 // Ferrero North America brands, Kinder Joy® and Kinder® Chocolate, are celebrating DC’s legacy of creating iconic characters and telling enduring stories with two new collections in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) and Funko – Kinder Joy Limited-Edition DC Funko POP! Eggs and Limited-Edition DC Funko POP! Kinder Chocolate. Consumers can now begin seeing these unique products on shelves at retailers nationwide.

Kinder Joy and Kinder Chocolate join forces to bring a dynamic duo of delight—pairing the excitement of uncovering a DC Funko Pop! toy surprise with the thrill of collecting exclusive DC trading cards. Whether opening a Kinder Joy egg to reveal a DC Super Hero or DC Super-Villain, or unwrapping a Kinder Chocolate bar to discover a new DC Super Hero or Super-Villain card, these activations create a shared adventure for families. Together, they transform everyday moments into epic celebrations of DC’s legendary characters, while delivering the signature Kinder promise of quality, blending fun, connection, and a touch of magic in every bite and every surprise.

Kinder Joy Limited-Edition DC Funko POP! Eggs

The delicious treat of a Kinder Joy, plus a Funko toy, helps parents create everyday surprises for their children. Through the collaboration Kinder Joy is releasing a special lineup of 16 new Funko toys – ranging from DC Super Heroes to DC Super-Villains, including Batman, Superman, Wonder Woman, The Joker and Harley Quinn. The DC Funko POP! collection is paired with the iconic Kinder Joy treat featuring delicious layers of cocoa and sweet cream topped with crispy wafer bites filled with cocoa cream.

“Creating special moments for families is at the core of our brand ethos, which is why we’re thrilled to bring parents an exciting new way to surprise their children,” said Amber Hansinger, Vice President of Marketing, Kinder Joy USA. “DC is a global giant, and our Kinder Joy Limited-Edition DC Funko POP! Eggs let fans connect with some of their favorite characters in a fun and exciting way.”

Limited-Edition DC Kinder Chocolate

Kinder Chocolate provides families with a fun way to enjoy moments of togetherness with their exclusive DC Funko POP! product. DC fans and chocolate lovers alike can purchase a Kinder Chocolate Single or Share Size bar that is made with an outer layer of smooth milk chocolate with a creamy, milky filling and wrapped in limited-edition DC Funko POP! Packaging. Each Kinder Chocolate package features one of 8 unique trading cards including Wonder Woman, Batman, Superman, Green Lantern, Aquaman, The Flash, Cyborg and Supergirl.

“At Kinder Chocolate, we aim to provide parents with small, but impactful, ways to create a connection with their children,” said Shalini Stansberry, Vice President of Marketing, Kinder Snacking. “We hope that our exclusive DC Funko POP! Kinder Chocolate bar allows families to bond over their love of DC in exciting new ways.”

You can purchase Kinder Joy Limited-Edition DC Funko POP! Eggs for a suggested retail price of $2.39, the Limited-Edition DC Funko Pop! Kinder Chocolate Single Size bar for $1.69 and the Share Size bar for $2.79 at retailers nationwide.



Tags: advertisingagencyBrandscampaignDCFunkoKinder Joy
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