NEW YORK, Sept. 10, 2024 // — Kindbody, the leading national fertility clinic network and global family-building benefits provider for employers, today announced the launch of its #KeepDoorsOpen Campaign. This new initiative shines a spotlight on the importance of accessible reproductive healthcare and calls on companies and individuals to speak up and support equitable family building. The company also announced it has partnered with theSkimm’s in-house research agency SKM Insights, dedicated to understanding and serving women, on a State of Women and Fertility Healthcare survey and report. The survey will uncover how access to fertility healthcare is shaping women’s approach to the 2024 election.
Kindbody kicked off the campaign today with a social media campaign and microsite, www.kindbody.com/keep-doors-open, with information about how companies and individuals can get involved and speak up about accessible reproductive healthcare and family building.
Infertility is a global health issue that affects one in six people worldwide, according to the World Health Organization. Despite growing demand for family-building services like in vitro fertilization (IVF), access to these services is a serious issue. “Infertility is widespread, more common than diseases like cancer or diabetes. It does not discriminate, affecting people of every age, race, sex, sexual orientation, gender identity, geography, and political ideology,” said Dr. Roohi Jeelani, Reproductive Endocrinologist and Infertility Specialist (REI) and Chief Growth Officer at Kindbody. “We believe the path to parenthood is a deeply personal decision that should be made by families, not politicians. It is our hope that this campaign will lead to an open dialogue about access to family building services, like IVF, that will keep the doors open for those who desperately need it.”
The Kindbody survey deployed by SKM Insights will explore women’s and families’ perspectives on fertility healthcare in the lead-up to the election, and how these views might impact their voting decisions in November. The findings will be released in the State of Women and Fertility Healthcare Report in October 2024.
