To launch their new EV9 in Europe, Kia takes a leap into a metaphoric world to demonstrate how the brand’s latest SUV will open a world of possibilities for the way we move.
Together with multi award-winning commercial director Fredrik Bond, DoP Adolpho Veloso, MJZ, Tony Petersen Films, and Innocean Berlin, Kia further strengthens its position as a leader of electric mobility through its range of ground-breaking technologies.
Describing the rationale behind the “Open a world of possibilities” concept and striking campaign visuals, Gabriel Mattar, European CCO of Innocean Worldwide, says:
“With this launch we wanted to create a campaign that was as striking, memorable, and unique as the Kia EV9 itself. It’s our ongoing mission to position Kia as a technology brand. A brand which works tirelessly to stay ahead of the competition and create innovative products and services that open new possibilities for consumers, and in turn, liberate their mobility. I’m proud to say that, throughout every asset of this campaign, we have not missed that opportunity.”
David Hilbert, Marketing Director of Kia Europe adds:
“This campaign by Innocean Berlin is a demonstration of our brand mindset which has been brought to life through our latest and most innovative product – the Kia EV9. It’s a reminder of how Kia consistently pushes boundaries, across the board, in order to shine a light on new sources of inspiration.”
The “Open a World of Possibilities” campaign’s hero TVC follows a couple who escape the confines of their garage by pushing its walls to reveal a wide open, magical expanse that’s just waiting to be explored – a metaphor for how the EV9’s technology and bold design have been developed to liberate us from the mundane.
Post production house, Chemistry, masterfully aided the film’s breath-taking visuals, The garage’s architecture and movable walls were all physically built, pushed, and shot without the use of special effects, to show how overcoming boundaries is no easy feat. Post-production house Chemistry worked on the film’s breathtaking visual effects beyond the garage walls.
Renowned photographer David Daub created a series of images which tap into the newfound freedom that the EV9 delivers. The campaign was created in conjunction with media agency, Havas Media Networks.
The Kia EV9 campaign launches in markets throughout Europe in October on channels including digital media, TV, print, OOH and social media content.
Credits
Client: Kia Europe
Marketing Director: David Hilbert
General Manager Communication: Benedict Abrahamsberg
Senior Campaign Manager: Eric L. Frost
Campaign Manager: Eszter Szuecs
Campaigns Specialist: Manager: Ruxandra Iliescu
Advertising Agency: INNOCEAN Berlin
Chief Creative Officer: Gabriel Mattar
Excecutive Creative Director: Ricardo Wolff
Chief Operating Officer: Jonathan Hill
Strategy Director: Jörn Ballentin
Senior Strategic Planner: Odile Breffa
Creative Director: José Filipe Gomes
Creative Director: Pedro Lourenço
Creative Director: Stefano de Luccia
Creative Lead: Andy King
Creative Lead: Lorenz Koch
Senior Art Buyer: Julia Kremer
Senior Art Director: Ailton Henriques
Art Director: Leon Celay
Copywriter: Juan Andres Kebork Bustillos
Copywriter: Javier Granados
Art Director: Meri Giorgobiani
Copywriter: Rowan El-Goweiny
Creative Director: Anna Berlin
Associate Design Director: Will Cega
Business Director: Alessia Bellini
Account Director: Magda Niechwiej
Account Manager: Travis Kim
Account Manager Digital: Emma Leigh Allen
Head of production: Fabian Barz
Agency Producer: Michael Endres
Agency Producer: Valeria Preisler-Vogel
Production Company: Tony Petersen Film
Director: Fredrik Bond (MJZ)
Producer: Alicia Richards (MJZ)
DOP: Adolpho Veloso
Executive Producer: Carlo Walther
Producer: Daniel Dexler
Social Media Director: Hilmir Berg
Social Media DoP: Einar Ólafur Eyland
Editor: Patric Ryan
Post-Producer: Juli Roszczyk
Post-Production: Chemistry
Post-Supervisor: Geoffrey Hancock
Music: Låpsley – Painter
Sound Studio: Da House
Photography: David Daub
Digital creator: Clemente Vergara
Digital creator: Andres Aguilera
Service Production (Romania): Icon Films
Service Production (Iceland): True North
