After teasing fans with mysterious character silhouettes popping out of its iconic bucket and hinting that something seriously cute was on the way, KFC Thailand is finally revealing the surprise. Meet “KFC | SANRIO CHARACTERS,” a special campaign celebrating the Colonel’s birthday month with a collectible series of “KFC | SANRIO CHARACTERS Blind-Box Keychains,” designed to make even the coolest fans lose their cool. Starting from just 89 baht with the purchase of any participating bucket set priced at 299 baht or more, the collectibles are available from 27 August to 23 September 2026, or while stocks last, at KFC restaurants nationwide (excluding Don Mueang and Suvarnabhumi Airport branches),
KFC’s website and KFC App, as well as leading food delivery platforms.
To keep the excitement going, a different fan-favorite character takes the spotlight each week:
- 27 August – 2 September 2026: Kicking things off is the soft and fluffy “CINNAMOROLL,” ready to melt hearts with those signature long ears and irresistible charm.
- 3 – 9 September 2026: Next up is “MY MELODY,” the sweet girl in her iconic pink hood who might just have fans switching to their cutest voice without even realizing it.
- 10 – 16 September 2026: Then comes “POMPOMPURIN,” the loveable golden retriever pup so adorable it is almost impossible to keep your composure.
- 17 – 23 September 2026: Closing the line-up is “KUROMI,” bringing her signature mischievous attitude and a full dose of edgy-cute energy.
And then there is HELLO KITTY, the ultimate surprise. She will not be quite so easy to find, appearing as the secret character hidden across the collection. Every blind box therefore comes with an extra thrill: will fans unbox the featured character of the week, or get lucky and discover the elusive HELLO KITTY?
Building on the success of the KFC BABY SANDERS COLLECTION, KFC Thailand is tapping into the continued popularity of art toys and collectible culture, now firmly part of Thailand’s pop-culture landscape. This time, KFC takes the trend beyond collecting by turning the characters into wearable keychains that fans can carry, style and use to express their personalities wherever they go. The campaign also brings together the mass appeal of KFC and SANRIO CHARACTERS, creating a fresh QSR moment that blends food, fandom, collectability and self-expression.
To bring the idea to life, KFC has created a campaign film inspired by a simple truth: when something is this cute, it is almost impossible to keep your cool. The film captures fans instantly “losing it” over the keychains, with voices jumping an octave, poker faces turning into big smiles, and even those who claim to be unfazed suddenly wanting to snap photos, hang them on their bags and collect the entire set. Watch the campaign film at https://www.facebook.com/reel/
Each KFC | SANRIO CHARACTERS keychain features a character peeking out from KFC’s iconic red-and-white bucket. KFC is also turning selected restaurants into extra-cute SANRIO CHARACTERS-inspired spaces at KFC Ekkamai, KFC Samyan Mitrtown and KFC Drive Thru Kaset-Nawamin, giving fans more reasons to check in, snap photos and enjoy their favorite fried chicken.
Fans can collect the weekly characters and hunt for the secret HELLO KITTY before the collection is gone. For more information, follow Facebook @KFCThailand, TikTok @KFCThailand, Instagram @kfcthailand and X @KFCThailand.
