KFC Thailand is inviting everyone to hit pause on the daily hustle and turn ordinary breaks into indulgent moments with its new dessert menu, “KitKat Overload.” Designed to upgrade everyday downtime, the menu transforms simple pauses into feel-good escapes.
Bringing together two icons of indulgence—“KitKat,” the ultimate break-time champion, and “KFC,” the expert in craveable flavor—this collaboration delivers more than just a dessert. It’s a moment that cheers you to take a better break, have more fun, and come back refreshed. Positioned as the dessert of the year, “KitKat Overload” adds a sweet boost to any break.
Tapping into Gen Z insights, the campaign brings “feel-good break moments” to life through content creators, sparking buzz around a “Dessert That Cheers You to Take a Break.” Through playful and relatable content, it redefines what a break means—from constantly pushing forward to fully embracing the joy of pausing—prompting people to indulge in feel-good moments almost effortlessly.
The launch reinforces KFC Thailand’s role as a brand that not only serves great taste, but also truly gets the small, meaningful moments that matter in everyday life.
Patra Patrasuwan, Associate Marketing Director KFC Thailand, said, “Even a short break can go a long way—helping us recharge and come back refreshed. The ‘Dessert That Cheers You to Take a Break’ campaign starts with
a simple idea: motivation doesn’t always have to come from pushing harder—sometimes, it begins with a pause.
With ‘KitKat Overload,’ KFC invites Thais to embrace their breaks and make those small moments more meaningful—adding a touch of sweetness to turn everyday pauses into feel-good, refreshing moments.”
Sriprapha Chingprasertsuk, Business Executive Officer, Nestle Professional & Food, Nestle Indochina stated that “For over 90 years, KitKat has been a leading global chocolate brand, winning the hearts of chocolate lovers worldwide with its signature taste, unique texture, and iconic ‘Have a break, have a KitKat’ slogan. Today, we are bringing that essence into the food service space through the ‘Made with KitKat’ concept to better connect with younger consumers. Our collaboration with KFC introduces ‘KitKat Overload’—from kones and kream cups to egg tarts—each generously packed with KitKat crumble. We are confident the range will be well received by customers.”
Take your break to the fullest and let “KitKat Overload” serve up full-on indulgence—turning every pause into a feel-good moment. Available from today through May 27, 2026 (or while stocks last):
- Kone KitKat Overload – Smooth and creamy vanilla soft serve, drizzled with rich chocolate sauce and topped with generous KitKat crumble, priced at just 25 baht, available at participating KFC restaurants.
- Kream Cup KitKat Overload – Vanilla soft serve topped with chocolate sauce, crunchy KitKat crumble, and KitKat fingers for added layers of texture and indulgence, priced at 39 baht, available at participating KFC restaurants.
- Egg Tart KitKat Overload – A crispy baked tart filled with smooth, fragrant egg custard, layered with rich KitKat cream, topped with KitKat crumble and finished with an extra drizzle of chocolate sauce—delivering indulgence in every bite. Priced at 35 baht per piece or 129 baht for a set of four, available at KFC restaurants nationwide.
Join the conversation and share your own “feel-good break moments” using #KFCKitKatOverload #ของหวานที่เชียร์
ให้คุณพัก #คำเดียวพักฟินยาว #KFCThailand. For participating branches, visit http://www.kfc.co.th/termsofuse, and follow KFC Thailand on Facebook @KFCThailand, TikTok @KFCThailand, Instagram @kfcthailand, and X @KFCThailand.
