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KFC Thailand Revolutionizes the Nation’s Love of Sauce with Three New Dip Flavors

Spice up every fried chicken bite and dive into saucy goodness for just 29 baht per cup, available nationwide

Roastbrief by Roastbrief
July 24, 2026
in Brands
Reading Time: 4 mins read
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KFC Thailand Revolutionizes the Nation’s Love of Sauce with Three New Dip Flavors
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KFC Thailand, the country’s No.1 fried chicken brand that has won the hearts of Thai consumers for more than four decades, is taking the fried chicken experience to a whole new level with the launch of three all-new Dip Sauces, bringing bold and seriously addictive personality in each dip to the table. The new lineup includes Zabb Mayo Dip Sauce, a rich and creamy Thai-style sauce with a spicy, slightly sour kick; Korean Hot Dip Sauce, balancing sweet heat with a fiery Korean-inspired finish; and White BBQ Dip Sauce, an American-style blend of sweet and mildly sour flavors with an irresistible smoky barbecue aroma. These sauces, crafted to upgrade every KFC menu, will turn every bite into a richer, saucier and more indulgent experience. Sauce lovers can dive into the new dipping sauce range for just 29 baht per cup, available from July 23, 2026 onwards at KFC restaurants nationwide, excluding Don Mueang and Suvarnabhumi Airport branches.
The sauces are also available through the KFC website, KFC App and leading food delivery platforms.

For more than 40 years, KFC Thailand has played a defining role in shaping the country’s fried chicken culture and has also built a category-defining reputation for sauces that Thai consumers know, love and refuse to eat without. At the heart of
this legacy is the iconic Colonel’s Chilli Sauce, the ultimate fried chicken companion that has become a must-have at
every KFC meal and has repeatedly sparked nationwide sauce sensations.

This time, KFC is combining its sauce expertise with the rise of today’s “sauce-obsessed” culture, where dipping is no longer an afterthought and consumers are constantly looking for new flavors to mix, match and explore. KFC, as the brand that knows sauces best, is turning them from sidekicks into the star of the meal. The three new dip sauces are made to pair with
fried chicken and every KFC favorite, delivering an upgraded flavor experience with every generous dunk. Because at KFC, the right sauce does not just complete the meal, it takes the flavor off the charts.

Meet KFC’s Three New Dip Sauces

  • Zabb Mayo Dip Sauce – A signature KFC flavor combining creaminess with a spicy and slightly sour Thai-style kick. Pair it with crispy fried chicken for an extra layer of bold, satisfying flavor.
  • Korean Hot Dip Sauce – The perfect balance of sweetness and heat, finished with a fiery kick on the tongue. Inspired by authentic Korean flavors, every dip makes each bite even juicier and more irresistible.
  • White BBQ Dip Sauce – A smooth American-style combination of sweet and mildly sour flavors, elevated by
    a delicious smoky barbecue aroma. Made to upgrade any KFC menu item and keep sauce lovers dipping for more.

More Sauce, More Value

Customers can enjoy a special add-on price of just 20 baht per cup with the purchase of any combo meal. For those who want the complete sauce experience, all three flavors are available as a set for just 59 baht, down from the regular combined price of 87 baht. The promotion is available from 23 July 2026 onwards, or while stocks last.

Turn Up the Fun with the Dip Party Bucket

For anyone who cannot resist crispy-on-the-outside, juicy-on-the-inside fried chicken, especially with all three sauces lined up and ready to go, KFC is inviting the whole crew to dive into the new Dip Party Bucket which include four pieces of
fried chicken, three pieces of WingZ Zabb, two pieces of Crispy Strips, a regular size French Fries, and a set of dipping sauce in all three flavors. Created for serious sauce lovers, the bucket brings people together to dip, mix, match and discover their favorite flavor combinations for just 299 baht. This bucket is available from 23 July to 26 August 2026 at KFC restaurants nationwide, excluding Don Mueang and Suvarnabhumi Airport branches, as well as through the KFC website, KFC App and leading food delivery platforms.

It is time to say goodbye to ordinary dipping and dive into all three new KFC Dip Sauces for a full-on flavor experience in
every bite. Fans can share their sauce-obsessed moments using #ดิปซอสเคเอฟซี #ไม่ใช่แค่จิ้มแต่จ้วง #ดิปปาร์ตี้บักเก็ต #เคเอฟซี #KFCThailand. For more information, special promotions and the latest news from KFC Thailand, follow Facebook @KFCThailand, TikTok @KFCThailand, Instagram @kfcthailand and X @KFCThailand.

Tags: BrandsKFC ThailandLove of SauceThree New Dip Flavors
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