July, 2025.- In a world where brands chase instant attention, few campaigns achieve emotional resonance and lasting impact. “Let There Be Cake“, KFC Thailand’s Cannes Lions 2025 Gold-winning Film campaign, is one of those rare cases. With a pitch-perfect blend of absurd humour, humanity, and cultural insight, the film struck a global chord—proving that great storytelling still leads.
In this exclusive Roastbrief interview, Suhayl Limbada, Market Lead and Chief Marketing Officer of KFC Thailand, talks about the origins of the idea, the power of cross-cultural collaboration, and why emotionally intelligent creativity remains a key driver of long-term brand value in highly competitive categories like QSR.
