KFC shakes up Hong Kong streets with the launch of FING FING Cajun Chips To introduce their new product, “FING FING Cajun Chips,” KFC Hong Kong has unveiled a series of billboards across the city, prompting curious passersby to shake their heads to reveal the exciting news. This campaign cleverly plays on the product’s name and characteristic, with “FING FING” translating to “shake” in Cantonese.
The chips come with a sachet of Cajun seasoning, encouraging customers to mix them for a Finger Lickin’ Good flavor and experience. The billboards employ an optical illusion where the message is hidden within black lines, becoming visible only when you shake your head. It’s an engaging and interactive approach that is generating online and social media buzz while raising awareness.
Agency: Edelman Hong Kong
Regional Executive Creative Director: John Koay
Creative Directors: Amy Cheng, Oliver Davis
Design Director: Andy Chan
Art Director: Carson Ho
Production Manager: Richard Poon
Head of Strategy: Phyllis Yip
Digital Senior Manager: Logan Cheng
Digital Associate Manager: Sammie Wong
PR Brand Manager: Mona Tin
PR Brand Assistant Executive: Suki Chu
Client: KFC Hong Kong
Production: Ray Man Photography