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KFC Canada Installs Original Montreal Canadiens Forum Seats in Restaurants for the Playoffs

KFC is giving fans a chance to channel the team’s glory and fuel with Finger Lickin’ Good Deals

Roastbrief by Roastbrief
April 20, 2026
in Agency, Brands, Campaign
Reading Time: 2 mins read
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KFC Canada Installs Original Montreal Canadiens Forum Seats in Restaurants for the Playoffs
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FOR IMMEDIATE RELEASE (MONTREAL, QC) — As playoff momentum builds around the Montreal Canadiens, KFC Canada is bringing a piece of hockey history back into the spotlight, installing original seats from the legendary Montreal Forum inside select restaurants across Greater Montreal to help channel the energy of the team’s most iconic championship era.

Not replicas. The real thing.

In a bold move that blends superstition and culture, KFC is integrating a powerful symbol of the team’s legacy. Fans can now sit where history once lived, tapping into fandom that fueled generations of wins.

Fans can find and sit in the “lucky seats” at five locations:

  • 4086 rue Wellington, Montréal
  • 1670 rue Saint-Denis, Montréal 
  • 3000 boul. St-Charles, Kirkland 
  • 850 ch. de Chambly, Longueuil 
  • 1689 boul.des Laurentides, Laval

“Like KFC, Hockey fans don’t do things halfway, especially in Montreal,” says Lauren Pottie, Senior Manager, Media & Partnerships, KFC Canada.  “This city leans into superstition, shows up loudly every single game, and we are matching and celebrating its energy unapologetically.” 

Because while the team is hungry for a win, fans are hungry too, on every Montreal Canadiens game day, KFC Canada is offering the Famous Chicken Sandwich for just $5.95, giving fans one more reason to show up, sit down, and lock into the moment.

Available for a limited time throughout the playoffs, the KFC Canada “Forum Seats” activation is more than a stunt. It’s a signal.

Tags: agencyBrandscampaignKFC CanadaOriginal Montreal Canadiens ForumPlayoffsSeats
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