In Saudi Arabia, Baloot isn’t just a card game, it’s a cultural institution with its own rituals, rivalries, and cast of unforgettable characters at every majlis table.
KFC Arabia and TBWA\RAAD didn’t want to advertise around the game. They wanted to pull up a chair and play by its rules.
In partnership with Zat Baloot, the leading platform for Baloot players in the Kingdom, the campaign turned a beloved national pastime into a full brand experience:
A dedicated KFC Baloot box, designed for game night
A set of collectible cards celebrating the personalities every player knows
Player-inspired characters brought to life in a social film
An original Saudi track scoring the whole experience
The result: Baloot culture reimagined, KFC-style. Something fans could play with, collect, and live, not just watch.
Credits: Creative Agency: TBWA\RAAD Rama Zarafili, Account Director, TBWA\RAAD Yara Omar, Senior Account Manager, TBWA\RAAD Derek Green, Chief Creative Officer, TBWA\RAAD Rita Nasr, Group Creative Director, TBWA\RAAD Jad Ibry, Senior Art Director, TBWA\RAAD Ghina Merhi, Senior Art Director, TBWA\RAAD Jennifer Berrou, Senior English Copywriter, TBWA\RAAD Mohammed Hazaea, Senior Arabic Copywriter, TBWA\RAAD Tatiana Mourad, Senior Designer, TBWA\RAAD Nisrine Najem, Designer, TBWA\RAAD Tony Kayouka, Head of Social and Content, TBWA\RAAD Hamza Khan, Social Media Director, TBWA\RAAD Rand Hilal, Senior Social Media Manager, TBWA\RAAD Jana Jamaleddine, Content Manager, TBWA\RAAD Grace Bou Nehme, Social Media Manager, TBWA\RAAD Loulwa El Zein, Social Media Executive, TBWA\RAAD Nathalie Fakher Al Dine, Social Media Executive, TBWA\RAAD Catherine Bannister, Chief Strategy Officer, TBWA\RAAD Ramez Rahal, Senior Strategic Planner, TBWA\RAAD Najla Abdullatif Ali, Senior Strategist, TBWA\RAAD Tejas Kulkarni, Lead Video Editing, TBWA\RAAD Micheal Johnson, Motion Designer, TBWA\RAAD Roshan Jameer, Motion Designer, TBWA\RAAD Rony Skaf, Head of Digital and Innovation, TBWA\RAAD Rabih Chehayeb, Senior Digital Account Manager, TBWA\RAAD Karim El Khoury, Senior Digital Account Executive, TBWA\RAAD Diala Toska, Digital Account Executive, TBWA\RAAD Kalai Selvan, Senior Designer, TBWA\RAAD Sugan Jeevarathinam, Senior Designer, TBWA\RAAD Pritam Kumar, Finalizer, TBWA\RAAD Girish Sapalya, Retoucher, TBWA\RAAD Romy Abdelnour, Head of Communications, TBWA\RAAD Lea Moufarej, Senior Corporate Communications Executive, TBWA\RAAD Ezzat Habra, Creative Services Director, TBWA\RAAD Production: Rush Films Photography Production: BKP Group
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