In a clever play on the intersection of high fashion and everyday life, Bottega Veneta’s pre-spring 2024 campaign, titled “Readymade,” features Kendall Jenner in paparazzi-inspired images that seamlessly blend the realms of glamour and routine. Against the familiar backdrop of city streets, Jenner effortlessly embodies the brand’s aesthetic while engaging in mundane activities like walking her dog or carrying groceries.
The campaign spotlights Bottega Veneta’s commitment to practical yet stylish clothing, with each ensemble expertly curated to merge comfort, luxury, and trendsetting fashion. Jenner effortlessly integrates high fashion into everyday scenarios, showcasing the versatility of the pre-spring 2024 collection.
A standout piece from the collection is a luxurious blue faux fur coat that strikes a balance between opulence and approachability. Jenner also models a body-conscious printed dress that encapsulates modern femininity, while a reimagined classic trench coat reflects contemporary trends.
In a more relaxed look, Jenner embraces cozy vibes with an oversized sweater paired with thigh-high knit socks from the Bottega Veneta pre-spring 2024 collection. Another striking ensemble features a navy blue dress paired with bold, striped knee-high boots, exemplifying Bottega Veneta’s ability to merge classic elegance with eye-catching details.
Bottega Veneta’s pre-spring 2024 collection, as portrayed by Jenner, becomes a lifestyle statement that seamlessly weaves luxury into everyday moments. This campaign further solidifies Jenner’s modeling icon status following her previous collaborations with Jacquemus and FWRD.


