Kendall Jenner takes center stage in FWRD’s pre-spring 2025 edit, showcasing a seamless blend of sleek minimalism and bold, statement-making designs. Captured by photographer Vito Fernicola, the campaign features a clean studio aesthetic that highlights the collection’s standout pieces.
More than just the face of the campaign, Kendall plays a pivotal role as FWRD’s creative director, shaping the vision and direction of the showcase. The collection is anchored by a refined palette of black, white, and neutral beige tones, with Carlos Nazario’s expert styling spotlighting timeless silhouettes and modern elegance.



Highlights include a dramatic trench coat styled with pointed pumps for effortless sophistication and a cinched black bomber jacket with a belted waist for a touch of edgy flair. The selection spans from silky slip dresses to structured eveningwear, featuring designs by renowned brands such as Saint Laurent, Alaïa, and Khaite.
Accessories elevate the looks, with strappy heels and bold earrings adding the perfect finishing touches. Whether embracing 90s-inspired minimalism or exploring sheer, sultry textures, the collection balances versatility and high-fashion allure, setting the tone for the upcoming season.

