Former Walmart CMO to accelerate growth via marketing, branding and communications efforts
Keller Williams (‘KW’), the world’s largest real estate technology franchise by agent count, has appointed Tony Rogers as chief growth officer and John Keller as head of transformation. The appointments are effective immediately.
“John and Tony are proven leaders who will drive our growth strategy by connecting our agents and consumers in more impactful ways,” said Carl Liebert, CEO of kwx. “We’re excited to have their world-class talents on our leadership team as we continue on our rapid growth trajectory.”
Tony Rogers, Chief Growth Officer, kwx
In his new role, Rogers will accelerate growth across the kwx ecosystem of companies via strategic marketing, branding and communications-driven innovation and initiatives.
For more than 16 years, Rogers has served in a range of executive marketing positions at Walmart. Most recently, he served as chief member officer for Sam’s Club. He previously served as chief marketing officer (CMO) of Walmart U.S. and as CMO of Walmart China.
Prior to Walmart, Rogers served in several brand marketing roles at Frito-Lay, a subsidiary of PepsiCo. He also previously served as certified public accountant for KPMG, a ‘Big Four’ accounting firm.
“I was instantly drawn to the people, culture and vision at Keller Williams,” said Rogers. “Like so many industries, real estate is being radically transformed by technology. And, I am excited to have the opportunity to lean further into the disruption as we continue to position for aggressive growth.”
John Keller, Head of Transformation, kwx
In his new role, Keller will drive efforts to create alignment, scale and efficiencies across the kwx ecosystem. Since Q1 ’15, Keller has served as a member of the KW board of directors. Together with Liebert, Keller shaped the strategy behind the formation of kwx, including the recruitment of its core executives and completion of key acquisitions.
In previous capacities, Keller aided in the development of the user experience of KW’s consumer home search app, officially launched in Q1 ’20. Keller also founded Keller Covered, an emerging insurance services offering.
Since Q1 ’16, Keller has served as a partner of Keller Capital, an investment firm founded by Gary Keller, the executive chairman of kwx and co-founder of KW.
“We’re asking ourselves every day how we can best fuel an integrated homeownership experience to help our agents grow their businesses,” said Keller. “We see our agents as lifetime partners in homeownership. And, we’re focused on the R&D and M&A to support powerful consumer experiences well beyond the initial transaction.”
In Q4 ’20, KW announced the initial phase of its formation of the holding company kwx, composed of Keller Williams, Keller Williams Worldwide and Keller Home Financial Services, consisting of Keller Mortgage, Keller Offers, Keller Covered, Keller Title and The Partnership Program.
An integrated home experience company, kwx unites the KW ecosystem of companies focused on an agent-centric home experience journey.
“Our growth potential is unlimited because of the talent we attract,” said Gary Keller. “There’s simply no better time to be with Keller Williams.”
About kwx
Austin, Texas-based kwx is the holding company of Keller Williams, the world’s largest real estate technology franchise by agent count. With more than 1,100 offices and 200,000 associates worldwide, Keller Williams is also No. 1 in units and sales volume in the United States.
In 2020, Keller Williams initially began the formation of kwx. kwx is composed of Keller Williams Realty Inc., Keller Williams Worldwide and Keller Home Financial Services, consisting of Keller Mortgage, Keller Offers, Keller Covered, Keller Title and The Partnership Program.
Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit kwx.kw.com.
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