Montreal, April 7, 2025 – K72 is proud to announce that it’s been named the agency of record for Warrior Sports, a New Balance brand that specializes in hockey and lacrosse equipment. The mandate covers the North American and European markets, asserting Warrior’s dedication to strengthening its international presence and building even stronger relationships with sports communities everywhere.
Since its inception, Warrior established itself as a brand that’s about much more than just sports equipment—it embodies the very essence of hockey and lacrosse culture. K72’s mission will be to bolster this cultural connection and amplify the company’s reach through creative and strategic campaigns.
“Warrior is a brand that feeds off the love of the game and sports culture. We were looking for a teammate that could capture that feeling and take it to a whole other level. K72 shares our vision and fearlessness, and we’re looking forward to seeing how this partnership helps our brand grow on the world stage,” said Sacha Ouimet, Global Creative and Marketing Director at Warrior.
“As a kid, my dream was to play in the NHL, so working with Warrior now is an incredible opportunity both personally and professionally. Our team at K72 has its fair share of sports fans who I’m sure will be able to create huge hype around the brand,” said Pierre-Luc Paiement, Senior Vice-President and Managing Director at K72.
With this win, K72 has added a major client to its already extensive portfolio of accounts and reiterates its commitment to building strong brands that have a true impact on the market and deftly blend culture and innovation.
