Jung von Matt NERD, the internationally-renowned agency based in Germany, Asia and the UK, has won a competitive tender to handle brand development and create a brand identity for “House of Games Berlin” – a large-scale project funded by the Berlin Senate Chancellery to develop Berlin into Germany’s number one games location.
Centered in a 15,000 square meter area in Berlin, “House of Games Berlin” will be a central location for the gaming industry where gaming companies, developers, creatives and the community work side by side under one roof. The space is scheduled to open in 2026.
Jung von Matt NERD, which specialises in gaming, fandom and culture marketing, will be responsible for the “House of Games Berlin” brand proposition as well as the entire corporate design and creation of its website.
It will work in close coordination with the network association medianet berlinbrandenburg e.V. which is in charge of the project’s steering committee on behalf of the Senate Chancellery and its other members, on the holistic brand and communication strategy to be implemented.
With the games industry in Germany growing fastest in Berlin, the country’s most visited city, the aim is to capitalise on this by creating a location-specific business brand with appeal that will extend far beyond the country’s borders and attract visitors, investment, and talent.
“House of Games Berlin” office and studio space as well as areas for content production will be provided on several levels at the site, including motion capture, sound and streaming studios.
There will also be multifunctional shared spaces as well as conferences and exhibitions on the subject of games and e-sports – a cultural offering that can also be experienced by the general public.
Numerous prospective tenants from the industry have already registered for renting premises in the “House of Games Berlin” with the opening planned for next year.
Thanh Dao, Managing Director at Jung von Matt NER, said: “For us, gaming is not just a media genre or a channel but a super culture and community of values – it’s not just about fun and pastime, it’s also about compassion and belonging.
“To create a place that takes place not only in the hearts of the people, but on 15,000 square meters, fills us with pride and dedication.”
Jeannine Koch, Managing Chairwoman of medianet berlinbrandenburg e.V., said: “With Jung von Matt NERD, we have a strong partner with creativity and passion that’s been proved over many years through their successful implementation of projects from the games universe on a national and international level
“We were particularly impressed by the stringency with which they set up their concept for brand development of “House of Games Berlin” from A to Z. The steering committee and we are looking forward to working together in coming weeks and months and very confident that together we will give this great capital project an independent and sustainable identity.”
About Jung by Matt NERD
Young by Matt NERD was founded in early 2020 by Toan Nguyen. The agency acts as a marketing consultancy and creative agency for fandom, nerd and digital pop culture. The focus is primarily on subcultures such as “gaming”, “superheroes”, “fantasy”, “science fiction”, “anime” or “Web3”. This is how works such as the Haribo x Super Mario Edition, the MINI x Pokémon Collaboration or the IWC Schaffhausen Diamond Hand Club Token for Web3 were created. Other customers include Pringles, Gamescom, Warner Bros., PepsiCo, BMW and YouTube.
About medianet berlinbrandenburg e.V.
medianet berlinbrandenburg e.V. is a network association for creative technologies with around 400 member companies in the media, creative and digital industries. The resulting 2,000 multipliers are representatives of these industries. Together with the members of the network, politics, business and science, medianet creates cooperation at eye level in the Berlin-Brandenburg metropolitan region and beyond the state’s borders. It strengthens the locations as employer regions, is a source of inspiration, support, doer and connects stakeholders in an interdisciplinary manner on the common path to the digital future. More information at www.medianet-bb.de.
