A new Olympic campaign from Dutch telecom brand Odido (official partner of TeamNL), starring speed skating icon Jutta Leerdam, as the road to Milano Cortina 2026 begins.
The film centres on a defining decision: Leerdam is pursuing her Olympic journey independently with a small team she fully believes in, including coach (and former coach) Kosta Poltavets. Rather than focusing on medals or performance, the campaign spotlights what’s often invisible in elite sport: unconditional support, especially when an athlete chooses a less conventional route.
The film features never-before-seen archive footage and is narrated by Leerdam’s father, bringing an unusually intimate perspective to an Olympic campaign film.
