The Adland ARIA Award is back for 2025, as revealed by ARIA CEO Annabelle Herd on stage at the Cairns Crocodiles this afternoon.
Now in its third year, the ARIA Award for Best Use of an Australian Recording in an Advertisement celebrates the creative and compelling use of Australian music in advertising, spotlighting how local tracks elevate brand storytelling and connect powerfully with home audiences.
Originally introduced in 2023 following the success of the Our Soundtrack Our Stories campaign –the Award highlights the critical role Australian artists play in shaping brand narratives and cultural moments.
In 2024, Bolster Group and Publicis Groupe won the Award with their impactful campaign for Cancer Council featuring JK-57’s track End The Trend. Other outstanding nominees included campaigns from Fox Sports Australia, Howatson+Company, 72andSunny, and Collider/Mirimar featuring music fromBudjerah, MAY-A, Thelma Plum, and The Presets.
Speaking on the ‘How Brands Can Win in Music Culture’ panel this afternoon alongside Poppy Reid, Duncan Collins and Harry Wilson, Annabelle said: “If I had one piece of advice for a brand looking to make a real impact in domestic culture, it’s to think local. We are at pivotal point in Australian culture right now, and Australian music is an incredibly powerful pathway for brands who need to create meaningful stories that shift Australian consumers into fans. We’re thrilled to bring this award back for a third year and shone a spotlight on the brands winning in culture with Australian music.”
An expert academy comprising advertising and music sync specialists will again oversee the nomination and judging process, ensuring excellence and fairness.
For more information on the award click here.
