London, 29th June: Jungle Creations has today appointed Jules Peysson as Strategy Director, as the agency continues to invest in its strategy division and build out its capabilities across social, culture, technology and innovation.
Peysson joins from Hello, part of We Are Social, where he was Strategy Lead. In his previous role, he led global strategy for TikTok, bringing experience across social strategy, brand planning and the role of emerging technologies in shaping how modern brands grow.
In his new role, Peysson will report to Jade Raad, Chief Growth Officer, and work across Jungle’s full client portfolio, supporting the agency’s strategic output as it continues to evolve its publisher-powered approach to social, influencer, creative and emerging technologies.
As Strategy Director, Peysson will help shape strategic thinking across the agency, connecting culture, creativity, distribution and commercial outcomes to help clients get more from social. His appointment reflects Jungle’s continued focus on building an agency model designed for brands looking to turn social influence into measurable business impact.
Commenting on his appointment, Jules Peysson said: “Social has become one of the most interesting places to build brands, but also one of the easiest places to waste energy if the strategy is too narrow. What drew me to Jungle is the agency’s understanding that social influence is shaped by culture, creativity, technology and distribution working together.
“My focus will be on helping clients make sense of that complexity without overcomplicating the work. There is a real opportunity to build strategies that are sharper, more useful and more connected to how people actually behave online. That is exactly the kind of thinking I want to help bring into Jungle’s next stage of growth.”
Jade Raad added: “We’re delighted to welcome Jules Peysson to Jungle as Strategy Director. He joins us at an important moment in our growth, as brands demand more from social and look for strategic thinking that can connect culture, creativity, distribution and commercial outcomes.
“Jules brings valuable experience across social strategy, brand planning and emerging technologies, as well as a deep understanding of how modern brands grow in networked environments. His ability to combine cultural insight with practical strategic frameworks will strengthen our offer to clients and help shape the next chapter of Jungle.”
