Jungle Creations today announces a new strategic partnership with SPORF, one of the UK’s most followed sports publishers, a Media Chain Group property, welcoming the brand into the Jungle family.
Under the partnership, Jungle Creations will take on full strategic and operational responsibility for SPORF, overseeing its publishing schedule, content strategy, platform presence and commercial partnerships. The move brings SPORF under the Jungle Media umbrella, supported by a team with deep experience running and scaling leading sports brands.
Founded in 2016, SPORF is known for its social-first approach to sport fandom, culture and debate. The publisher reaches more than 15 million followers across major platforms, making it one of the leading destinations for highly engaged sports audiences in the UK. It is one of Media Chain’s leading properties.
Through the partnership, Jungle Creations will lead SPORF’s day-to-day operations, supporting the evolution of its editorial output, the development of new formats and platform opportunities, and the creation of premium branded content for partners looking to engage sports communities at scale.
The partnership builds on Jungle Creations’ established experience in sport, with individuals who have previously managed and grown major sports publishers including SPORTbible, AFTV and GiveMeSport alongside work with brands such as Amazon Prime Video Sport, Sky Sports, MLB and Red Bull. The agency has also delivered culturally impactful work including the award-winning alternative England football kit for the No More Injury Time campaign.
Commenting on the partnership, Siobhan McDade, Chief Publishing Officer at Jungle Creations, said: “Sport has never been more powerful. Fandom is growing, fragmenting and becoming more expressive, and the opportunity for brands and publishers sits at the intersection of culture, community and conversation, which is exactly where Jungle has always played best. SPORF has built a distinctive voice and a deeply engaged audience and bringing them into the Jungle family of media brands allows us to apply our experience of scaling while staying true to what makes fandom resonate: authenticity, perspective and community first thinking.
“This partnership allows us to continue building an always on sports presence for SPORF while also creating standout hero programming around the moments that matter most, from season defining fixtures to global events like the World Cup, helping SPORF show up with impact, relevance and cultural credibility.”
Christian Grobel, CEO at Media Chain Group, added: “Media Chain, a house of leading social brands, has a track record of collaborating with world class partners. This partnership gives SPORF the strategic and operational backing to continue growing, while staying true to the tone, perspective and fandom-led approach that has defined the brand since day one.”
