Julia Roberts is back in the spotlight, shining brighter than ever as the face of Lancôme’s latest perfume campaign for La Vie Est Belle L’Elixir. With her iconic megawatt smile and timeless elegance, the Hollywood star is captured in a stunning visual by renowned photographer Mario Sorrenti.
In the campaign, Julia exudes sophistication, wearing a dazzling diamond necklace and a sleek black suit jacket. Her all-black ensemble sets the tone for a campaign that embodies luxury, perfectly reflecting the essence of the La Vie Est Belle L’Elixir fragrance.
The perfume itself is a harmonious blend of fruity, floral, and gourmand notes. It opens with the sweet burst of raspberry and the zesty tang of Calabrian bergamot, creating an enticing first impression. As the scent evolves, the heart notes reveal the richness of velvety violet and rose, delivering a captivating floral experience. The fragrance settles into a warm base of cocoa butter, leather accords, and cedar wood, adding depth and sensuality.
A long-standing ambassador for Lancôme since 2009, Julia Roberts continues to embody the brand’s elegance and charm. To celebrate this new launch, Lancôme teamed up with award-winning director Damien Chazelle to create a mesmerizing commercial. In the ad, Julia transitions from a striking black and pink bubble skirt ensemble to a sleek suit, showcasing her effortless style and radiant glamour, perfectly in tune with the luxurious scent she represents.
La Vie Est Belle L’Elixir captures the essence of elegance, depth, and sophistication, much like its radiant ambassador.
